Getting Started with the AI Visibility Toolkit
A step-by-step guide to getting the most out of Indexly's AI Search Visibility — from your first benchmark to a repeatable loop of analyzing, acting, and monitoring.
Table of contents
- How to Access the AI Visibility Toolkit
- Step 1: Get a High-Level Benchmark with Visibility Overview
- Step 2: Analyze Your Rivals with the Competitor Research Report
- Step 3: Discover New Opportunities with the Prompt Research Report
- Step 4: Understand Your Brand Perception with Brand Performance Reports
- Step 5: From Insights to Action
- Step 6: Monitor Your Progress with Prompt Tracking
- Step 7: Check Your Technical AI Readiness with Site Audit
- Create and Share Your AI Visibility Reports
- You're all set!
How to Access the AI Visibility Toolkit
Sign in to Indexly and open AI Search Visibility from the left-hand menu. Everything in this guide lives there — your visibility score, prompts, competitors, citations and audits. If you haven't set up a project yet, add your brand, domain, and the prompts your buyers ask, then pick the engines to track.
AI Search Visibility
Open it from the left menu to see your visibility score, prompts, competitors and citations.
Get a High-Level Benchmark with Visibility Overview
Start in the Visibility Overview. Enter your domain and Indexly returns your AI Visibility Score — a 0–100 measure of how often ChatGPT, Gemini, Perplexity, Claude, Grok and Google AI Overviews cite your brand. Use the per-engine breakdown and monthly trend to see where you're strong, where you're invisible, and which direction you're heading.
Visibility Overview
+9%Analyze Your Rivals with the Competitor Research Report
Add your competitors and Indexly benchmarks your share of voice against them, prompt by prompt and engine by engine. The report highlights your topic and prompt gaps — the exact questions where a rival is cited and you're not — so you know precisely where to focus.
Share of voice
Across your tracked prompts
Discover New Opportunities with the Prompt Research Report
Enter a topic or product category and Prompt Research surfaces the prompts real buyers ask about it, with AI topic volume and intent for each. Use it to find high-intent prompts worth targeting before your competitors do.
Understand Your Brand Perception with Brand Performance Reports
Brand Performance goes beyond whether AI mentions you to how it talks about you. See your share of voice against sentiment, track how perception trends over time, review the top cited domains shaping your narrative, and read the exact questions and answers driving it — alongside AI-generated insights and strategic opportunities.
Brand perception
Top cited domains
From Insights to Action
Analysis only matters if you act on it. Turn your gaps into a plan: publish GEO-optimized content with Content Agents, join the Reddit threads AI cites, and build authority on LinkedIn. Then validate manually — test your prompts in an incognito window across engines to confirm the change.
Recommended actions
Monitor Your Progress with Prompt Tracking
Set up Prompt Tracking to watch your position on the prompts that matter. Add your target prompts, choose the engines (like ChatGPT and Google AI Overviews), and get daily updates. Compare side by side across engines and locations to see exactly how your visibility moves as you ship work.
Updated daily · side-by-side by engine & location
Check Your Technical AI Readiness with Site Audit
Finally, make sure AI can actually read your site. The AI Readiness Audit checks your AI Search Health and top issues — flagging problems like a missing llms.txt, crawlers blocked in robots.txt, thin content or missing headers — and tells you what to fix so your content is eligible to be cited.
You're all set!
That's the full loop — benchmark, analyze, act, and monitor. Run it on a cadence and your brand keeps earning more of the answers your buyers see.
You're all set!
You now have a repeatable loop: benchmark, find gaps, act, and monitor — so your brand keeps winning more AI answers over time.
See your AI Search Visibility
Find out exactly where AI search recommends your brand — and where it doesn't. Start free, or get a guided walkthrough.