An AI Brand Audit is a comprehensive, deep-dive evaluation of how your brand is perceived, recommended, and cited across the world's leading Large Language Models (LLMs)—specifically ChatGPT, Google Gemini, and xAI's Grok. As consumer and B2B search behavior fundamentally shifts from traditional search engines to conversational AI platforms, understanding your brand's footprint in generative responses has become the single most critical marketing metric of the modern era.

Unlike traditional SEO audits that look at historical backlinks, exact-match anchor texts, and keyword density, the Indexly Brand Audit analyzes context, real-time sentiment, and the algorithmic likelihood of your brand being recommended to users asking complex, commercial-intent questions.

Think of it as Reputation Management mixed with Search Engine Optimization, but specifically tailored for the neural networks that are actively replacing Google Search. If your brand does not exist in the training data or the Retrieval-Augmented Generation (RAG) pipelines of these models, you are effectively invisible to the next generation of consumers.

It is not enough to simply know if you were mentioned; you need to know exactly who is stealing your spotlight. Traditional SEO tools show you who ranks above you on Google, but Generative Engine Optimization requires knowing who the AI prefers to talk about.

Our Competitive Ranking matrix organically extracts the competitor brands that AI models mention alongside (or instead of) you. We do not use a hardcoded list of competitors. Instead, we read the JSON output of the LLMs and dynamically tally which companies the AI naturally associates with your niche.

By comparing your score against these natively extracted competitors, you can identify precisely which alternative solutions are currently dominating the market narrative. If a competitor has an 80+ score while you sit at 30, it means the AI considers them the industry standard.