Free, fresh data on how ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews actually pick the brands they cite — drawn from 1M+ analyzed citations, prompts, and responses.
Each report digs into a single question: top-cited domains per engine, the content formats that earn citations, how source mixes shift week-on-week, and where Reddit, LinkedIn, and YouTube fit in the new AI-search stack.
Jul 13, 2026
When Perplexity answers with search, who does it quote? News & media is its #1 source type — not Wikipedia, the way it is for ChatGPT — Reddit is the most-cited single domain, and ~18% of citations point to brand-owned sites (more than ChatGPT). The full source breakdown, and how to get cited.
See the source breakdownJul 3, 2026
Across EdTech, Technology and FinTech, the same shift is showing up: help centers, support articles and product documentation are the pages ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews quote — often ahead of the marketing site. Why help content beats marketing pages, and how to make your docs the cited answer.
Read the explainerJun 22, 2026
AI recommends entities, not URLs — and it decides which brands belong in an answer from how often they're cited together (co-citation) and appear together (co-occurrence) across the web. What both signals mean, how ChatGPT, Perplexity and Gemini use them, and how to engineer them for AI visibility.
Read the explainerJun 22, 2026
When ChatGPT answers with web search, who does it actually quote? Wikipedia is the #1 cited domain (~9%), Reddit is #2, and only ~13% of citations point to brand-owned sites. The full breakdown by source type and domain — plus how to get your brand cited.
See the source breakdownJun 15, 2026
34 product-launch platforms assessed for AI citations across ChatGPT, Claude, Grok, Gemini, Perplexity and Google AI Overviews — with the industries (fintech, security, martech, dev tools and more) each one suits. Community sites (Reddit, HN, Product Hunt) are cited by all six; long-tail directories reach AI mainly via Perplexity & Google; Discord is invisible.
View the citation mapJun 9, 2026
2.1M fintech AI answers analysed across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and Grok. Payments owns 24.3% of all citations, only 22% point to brand-owned domains, and the top 10 brands capture the rest. The full benchmark by sub-vertical, brand and engine.
View the benchmarkJun 1, 2026
Cloudflare sits in front of 22.4% of the web. Since 'Content Independence Day' (Jul 1, 2025), every new Cloudflare domain blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended and Grok by default. 1M+ customers have enabled the block — most without realizing it.
Read the analysisMay 22, 2026
Google now surfaces Reddit threads inside Business Profiles, AI Overviews, AI Mode and organic SERPs. One unmonitored thread can shape your brand's first impression across every discovery surface at once.
Read the analysisMay 15, 2026
22,781 YouTube citations analysed across ChatGPT, Gemini, Perplexity, Grok and AI Overviews. Videos dominate at 95.74%; Shorts barely register. Grok and Gemini split 76.6% of all YouTube citations; ChatGPT cites YouTube 49 times — out of 1.6M.
View the analysisMay 7, 2026
9,767 LinkedIn citations analysed across ChatGPT, Gemini, Perplexity, Grok and AI Overviews. Posts and Pulse articles drive 67%. Grok dominates LinkedIn citations across AI models.
View the analysisApril 30, 2026
238,660 Reddit citations analysed across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews. Top 10 subreddits captured ~90%. Finance communities alone drove ~19% of B2B-relevant citations.
View the analysisApril 27, 2026
Only 10% of the sites are actually positioned to be the source ChatGPT, Gemini, Perplexity, or Google's AI Overview pull from when a buyer asks a question.
View analysis