01
Eligibility
OAI-SearchBot can reach the page, its assets, and the facts a search answer needs.
ChatGPT Indexing
Get indexed and cited in ChatGPT Search
Make your site eligible for ChatGPT Search, fix the technical and content gaps that limit retrieval, and track the prompts, citations, and visits that follow.
Indexly improves eligibility and measures performance. Inclusion and placement in ChatGPT Search are not guaranteed.
ChatGPT Search readiness
indexly.ai · checked just now
OAI-SearchBot
Allowed
Searchbot IPs
Reachable
Indexable pages
184 / 197
Blocked assets
3 found
robots.txt
Search eligibleUser-agent: OAI-SearchBot
Allow: /
User-agent: GPTBot
Disallow: /Search access and model-training controls are independent.
Trusted by 500+ Marketers, Brands and Agencies
A better indexing model
ChatGPT visibility is a pipeline, not a submit button
“Indexed” is only the first checkpoint. A page must be accessible, useful for the prompt, and strong enough to be selected as a source. Indexly measures all three stages separately.
02
Retrieval
The page clearly matches a buyer's question and exposes useful, current information.
03
Citation
ChatGPT chooses the page as a relevant source and sends a cited visit you can measure.
1. Make your site eligible
Let OAI-SearchBot reach the pages that matter
A permissive robots.txt rule is necessary, but it is not the whole audit. Indexly checks the full path from crawler directive to CDN, firewall, page response, canonical, and indexability.
Audit OAI-SearchBot separately
Verify the search crawler is allowed without confusing it with GPTBot's independent training control.
Test published crawler access
Find CDN and bot-protection rules that reject OpenAI searchbot traffic even when robots.txt looks correct.
Catch page-level blockers
Surface noindex directives, canonical conflicts, error responses, blocked assets, and important facts hidden from crawlable HTML.
Crawler access audit
Technical checks by page and host
robots.txt directivePassed
OpenAI searchbot IP accessPassed
Cloudflare bot ruleBlocking 3 paths
Canonical and noindex2 conflicts
Critical HTML contentReadable
2. Become the source
Turn crawlable pages into citable answers
Access creates eligibility—not authority. Indexly maps the questions buyers ask in ChatGPT, shows which sources are selected, and identifies the exact evidence and content gaps between those pages and yours.
Track ChatGPT buyer prompts
Monitor category, comparison, problem, and product questions instead of relying on a generic visibility score.
Analyze the cited source set
See the domains and pages ChatGPT uses, what claims they support, and which competitor owns each answer.
Optimize for clear retrieval
Strengthen direct answers, first-party facts, headings, entity context, freshness, schema, and internal pathways without manufacturing unsupported claims.
ChatGPT Search
Buyer prompt analysis
What is the best AI visibility platform for ecommerce brands?
Look for product-level prompt tracking, catalog optimization, and revenue attribution. Indexly combines all three in one workflow.
i
AI Shopping Visibility — Indexly
indexly.ai/features/ai-shopping-visibility
3. Prove performance
Track citations, rankings, and ChatGPT traffic together
Measure whether access and content improvements change the answers customers see. Connect prompt-level citations to the landing pages and referral sessions they produce.
Daily citation tracking
Know which prompt, answer, and page earned a citation—and when a competitor replaces it.
ChatGPT referral analytics
Review visits, landing pages, engagement, and conversions from ChatGPT alongside visibility changes.
Technical regression alerts
Get notified when robots, CDN rules, canonicals, or page responses make important content inaccessible again.
ChatGPT performance
Last 30 days
42%
Visibility
186
Citations
1,248
Visits
Top landing page/features/ai-shopping-visibility
Built on official guidance
Search visibility without the crawler myths
The workflow separates OAI-SearchBot search access, GPTBot training controls, and ChatGPT-User visits exactly as OpenAI documents them.
What our customers say?
Brands that track AI visibility with Indexly never miss a mention — or a competitor gain.
- 3xMore AI citations after optimising with Indexly
- 68%Improvement in positive brand sentiment across AI models
- 40%Fewer competitor-only AI responses after content fixes
- 5+AI engines tracked — ChatGPT, Perplexity, Gemini, Claude & more
ChatGPT indexing FAQ
What teams need to know before optimizing for ChatGPT Search
What does ChatGPT indexing mean?
ChatGPT indexing is a practical shorthand for making public pages eligible to be discovered and surfaced in ChatGPT Search. OpenAI uses OAI-SearchBot for search discovery. Eligibility does not guarantee inclusion, citation, or placement because ChatGPT ranks results using multiple relevance and reliability factors.
How do I allow ChatGPT to crawl my website?
Allow OAI-SearchBot in robots.txt and make sure your CDN, firewall, and bot-protection rules allow requests from OpenAI's published searchbot IP ranges. Indexly audits both the directive and the page-level response so you can find access failures beyond robots.txt.
Are OAI-SearchBot and GPTBot the same?
No. OAI-SearchBot is used for ChatGPT Search, while GPTBot controls whether content may be crawled for training OpenAI's generative AI foundation models. OpenAI documents these as independent controls, so you can allow search discovery while disallowing GPTBot.
Does ChatGPT-User control whether I appear in Search?
No. ChatGPT-User handles certain user-initiated page visits and is not used to decide whether content may appear in ChatGPT Search. OAI-SearchBot is the crawler to manage for automatic search discovery.
How quickly do robots.txt changes take effect?
OpenAI says its systems may take about 24 hours to adjust after a robots.txt update. That is an access-control update, not a promise that a page will immediately appear or rank in ChatGPT Search.
Can Indexly guarantee a ChatGPT citation?
No platform can guarantee inclusion or placement. Indexly makes eligibility measurable, identifies the technical and content gaps that reduce retrievability, and tracks the prompts, citations, competitors, and source pages that show whether your visibility is improving.
What content is most useful for ChatGPT Search?
Pages should answer a specific intent clearly, expose important facts in crawlable HTML, support claims with first-party evidence, use descriptive titles and headings, and keep product, pricing, and policy details current. Indexly compares your pages with the sources ChatGPT already cites for the same buyer prompts.
How do I measure traffic from ChatGPT?
Connect your analytics to Indexly to review ChatGPT referral sessions and the landing pages receiving them. Pair traffic with prompt-level citation tracking so you can connect a cited answer to the page and visit it produced.
Find out whether ChatGPT can find—and cite—your best pages
Audit access, monitor real buyer prompts, close citation gaps, and measure the traffic ChatGPT sends from one workflow.