Measure the traffic SEO, AI and social actually send you

One dashboard for SEO traffic from Google Search Console, AI traffic across ChatGPT, Claude, Gemini, Perplexity and Grok, social media traffic from LinkedIn, X and Instagram, and source attribution down to the exact page or post.

Measuring traffic acrossGrok
Traffic this monthLive

48,210

+37% from AI & social sources

Attributed100%
SEO 58% AI 31% Social 11%
Google Search
27,960
ChatGPT
8,120
LinkedIn
3,850
Perplexity
3,470
Indexly userIndexly userIndexly user

500+ teams measuring AI & SEO traffic on Indexly

CallHubAbundlyCircleChessRankingCo

1. SEO Traffic

Your Google Search Console, unified with AI and social

Clicks, impressions, average position and CTR pulled live from Google Search Console — surfaced in the same dashboard as your AI and social metrics, so you manage every channel side by side.

  • Live clicks, impressions, position and CTR from GSC
  • Compare SEO traffic against AI and social traffic on one timeline
  • Per-page performance across every channel
  • See when AI or social visibility lifts organic search — and vice versa
Google Search Console
24%

Clicks

12,481

Impressions

284K

Clicks Impressions

2. AI Traffic

Know which AI engines are sending visitors

A growing share of your visitors arrive from AI answers with no clean referrer — hidden inside 'direct.' Indexly surfaces that AI dark traffic and attributes it to the engine and the exact page, across every engine.

  • Referral visits from ChatGPT, Perplexity, Gemini and Claude
  • Top pages driving AI traffic this week
  • Per-engine visit share and trend
  • Recover AI dark traffic hidden in your 'direct' bucket
Top Page+42%

/blog/best-ai-visibility-tools

2,384AI visits this week
ChatGPT1,240
Perplexity612
Gemini348
Claude184

3. Social Media Traffic

See the visits your social posts actually drive

Likes and comments don't pay the bills — visits do. Indexly attributes traffic from your LinkedIn posts and Pulse articles, X posts and threads, and Instagram content back to the exact post, so you know what to publish more of.

  • Referral visits from LinkedIn, X and Instagram
  • Top post driving traffic this week, per platform
  • Per-platform visit share and trend
  • Compare social traffic against SEO and AI traffic
Top Post+29%

LinkedIn Pulse · What is Generative Engine Optimization

892social visits this week
LinkedIn512
X288
Instagram92

4. Source Attribution

Every visit, tied to the exact source that earned it

No more guessing what 'direct traffic' means. Source attribution links every visit to an AI citation, a social post, or an organic search result — and the exact page it landed on — so you can double down on what's actually working.

  • Every visit tagged: AI Citation, Social or Organic
  • Attribution down to the exact page or post
  • Spot cited or shared pages that don't convert — and the ones that do
  • One unified view instead of four disconnected tools

Source attribution

22%

2,197

visits attributed to a page or post · last 7 days

  • /blog/best-ai-visibility-toolsAI Citation842 visits
  • LinkedIn Pulse · what is GEOSocial512 visits
  • /pricingOrganic421 visits
  • X thread · share of voiceSocial268 visits
  • /featuresAI Citation154 visits

What customers say

Trusted by SEO and growth teams

For the first time we can prove AI is sending real traffic — not just impressions. Citation traffic and GSC live on the same screen, so exec reporting finally makes sense.

Pim Broekstra

Pim Broekstra

SEO Manager, Center Parcs

We found a huge chunk of 'direct' traffic was actually Perplexity and ChatGPT referrals. Indexly attributed it to the exact cited pages and we doubled down.

Alessandro Di Vito

Alessandro Di Vito

Managing Consultant, Elaboratum

Attribution at scale

5.2 Million Citations

SEO sessions, AI visits and social visits attributed across Google, ChatGPT, Claude, Gemini, Perplexity, Grok, LinkedIn, X and Instagram

CallHubAbundlyCircleChessRankingCo

What's inside

One place to prove what your content earns

SEO + AI + Social in one view

Stop stitching GSC exports to AI screenshots and social insights tabs. See SEO, AI and social traffic side by side, on one timeline.

Page & source attribution

Every visit is attributed to the page or post that earned it and the exact source that sent it — engine, platform or search — so you know what to invest in.

Social traffic, not just engagement

See the actual visits your LinkedIn, X and Instagram posts drive — not just likes and comments — attributed back to each post.

Alerts & exports

Get pinged when AI or social traffic spikes, or a cited page drops out. Export everything to CSV or the API for your own BI stack.

Connect SEO, AI and social traffic in one dashboard

Link your domain, Google Search Console and social handles in 5 minutes. See SEO traffic, AI traffic and social traffic — all attributed to source — from tomorrow.

FAQ

Questions teams ask about SEO, AI & social analytics

Want a deeper walkthrough? Book a demo.

What does Indexly Analytics measure?

Four things in one dashboard: SEO traffic (clicks, impressions, average position and CTR from Google Search Console), AI traffic across engines (referral visits from ChatGPT, Claude, Gemini, Perplexity and Grok), social media traffic (visits from your LinkedIn, X and Instagram posts), and source attribution that ties every visit back to the exact page or post that earned it.

What is source attribution?

Source attribution links every visit to the exact source that drove it — an AI citation, a social post, or an organic search result — and the exact page it landed on. Instead of a vague 'direct traffic' bucket, you see precisely which content earned which visit, from which channel.

How is AI traffic different from AI dark traffic?

Much AI-driven traffic arrives without a clean referrer, so it hides inside 'direct' in standard analytics — that's AI dark traffic. Indexly attributes visits back to the AI engine and the cited page, surfacing the referral traffic that ChatGPT, Perplexity, Gemini and Claude send that other tools miss.

Does it track social media traffic?

Yes. Indexly attributes visits from your LinkedIn posts and Pulse articles, X posts and threads, and Instagram content back to the exact post and platform — so you can see which social content actually drives traffic, not just engagement.

Does it connect to Google Search Console?

Yes. Indexly pulls your clicks, impressions, average position and CTR from Google Search Console into the same dashboard as your AI and social metrics, so you can view SEO, AI and social performance side by side.

Which AI engines and social platforms are covered?

AI: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Grok (xAI) and Google AI Overviews. Social: LinkedIn, X and Instagram. Traffic is attributed per engine and per platform so you can see exactly which source sends visitors.

Can I export the data or get alerts?

Yes. Export to CSV or pull data via the API to combine with your BI tools, and set alerts for meaningful shifts in SEO traffic, AI traffic, social traffic, or source attribution.

Start measuring your SEO, AI & social traffic today

Free to start. Five minutes to set up. SEO traffic, AI traffic across every engine, social media traffic and full source attribution in one dashboard from day one.

Traffic this monthLive

48,210

+37% from AI & social sources

Attributed100%
SEO 58% AI 31% Social 11%
Google Search
27,960
ChatGPT
8,120
LinkedIn
3,850
Perplexity
3,470