Indexly
AI Sentiment Intelligence — Track Brand Perception

Track How AI Platforms Feel About Your Brand

Indexly's Sentiment Tracking monitors the emotional tone and perception of AI-generated responses about your brand across ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), and Perplexity. Identify positive trends, catch negative mentions before they spread, get real-time crisis alerts, and understand how AI models perceive your company with comprehensive sentiment analysis and competitive benchmarking.

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Monitoring AI sentiment for 500+ brands monthly across ChatGPT, Claude, Gemini & Perplexity

AI models shape public perception of your brand. Indexly ensures they tell your story accurately.

Positive
Favorable brand mentions
Neutral
Factual, unbiased references
Negative
Critical or unfavorable mentions
Mixed
Balanced positive and negative

Why AI Sentiment Tracking Matters

Real-time sentiment analysis across ChatGPT, Claude, Gemini, and Perplexity to protect and enhance your brand reputation in the AI era

AI Brand Sentiment Analysis

AI perception analysis across ChatGPT, AI Mode & Perplexity

Brand A

847 mentions

Positive

Sentiment Score

8.2/10

Positive Sentiments

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Negative Sentiments

Limited features in free version

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ChatGPT

89

Claude

84

AI Mode

78

Perplexity

82

Brand B

523 mentions

Neutral

Sentiment Score

6.8/10

Positive Sentiments

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Simple PDF creation

Lightweight application

Negative Sentiments

Limited editing capabilities

Outdated user interface

Lacks advanced features

ChatGPT

72

Claude

68

AI Mode

65

Perplexity

70

Comprehensive AI Brand Sentiment Intelligence

Monitor, analyze, and optimize how ChatGPT, Claude, Gemini, and Perplexity perceive your brand with Indexly's advanced sentiment analysis

Sentiment Analysis

AI sentiment analysis evaluates whether language models describe your brand positively, negatively, or neutrally across different prompts and contexts. Indexly's NLP engine analyzes tone, emotion, and brand perception in every AI response from ChatGPT, Claude, Gemini, and Perplexity — providing granular sentiment scores from -1 to +1.

Precise sentiment scoring reveals exactly how AI perceives your brand

Reputation Management

AI reputation management monitors for negative sentiment or misinformation in AI-generated responses before it reaches millions of users. Indexly provides real-time monitoring with customizable alerts — notifying you of sentiment spikes, factual errors, or emerging reputation threats across all AI platforms.

Early warning systems protect your brand from AI-amplified reputation damage

Trend Analysis

Sentiment trend analysis tracks how your brand's AI perception changes over time and correlates shifts with PR campaigns, product launches, or news events. Indexly identifies patterns in sentiment data across ChatGPT, Claude, Gemini, and Perplexity — enabling data-driven optimization of content and communications strategies.

Historical patterns reveal what drives AI perception changes

Crisis Early Warning

Crisis early warning detects emerging negative sentiment patterns across AI platforms before they become widespread. Indexly's automated monitoring identifies sudden sentiment shifts, unusual negative mention clusters, and emerging issues — enabling rapid response that prevents small problems from escalating into major brand crises.

Catch reputation threats before they escalate across AI platforms

Competitive Benchmarking

Competitive sentiment benchmarking compares how AI platforms perceive your brand versus competitors. Indexly measures relative favorability, trust signals, and recommendation language across ChatGPT, Claude, Gemini, and Perplexity — showing where you lead and where competitors have stronger AI perception.

Understand your competitive position in AI-generated recommendations

PR Impact Measurement

PR impact measurement tracks how press releases, campaigns, and announcements affect sentiment in AI responses. Indexly correlates sentiment changes with your communication timeline, showing which messages resonate with AI models and which have no effect — enabling optimization of PR strategies for AI-era brand management.

Quantify the actual impact of PR campaigns on AI brand perception

How Indexly's Sentiment Tracking Works

Automatically monitor and analyze sentiment in every AI response mentioning your brand across all platforms

STEP 01

Configure Brand Tracking

Set up monitoring for your brand, products, and key topics across ChatGPT, Claude, Gemini, and Perplexity with customizable sentiment parameters and alert thresholds.

STEP 02

AI Analyzes Every Mention

Indexly automatically analyzes sentiment in every AI response mentioning your brand, categorizing mentions as positive, negative, or neutral with contextual scoring and emotion detection.

STEP 03

Identify Patterns & Trends

See sentiment trends over time, drill down into specific topics, and understand what drives positive or negative AI perception of your brand across all platforms.

STEP 04

Take Action

Use Indexly's data-driven recommendations to guide PR strategy, create corrective content, or amplify positive sentiment with prioritized action items and impact estimates.

Sentiment Tracking Use Cases

How teams use Indexly's sentiment tracking to protect and enhance their brand across AI platforms

Crisis Management

Monitor for sudden sentiment shifts across ChatGPT, Claude, Gemini, and Perplexity. Indexly's early warning alerts enable rapid response to reputation threats before negative AI perception reaches millions of users.

Product Launch Tracking

Measure how AI platforms describe your new products and whether messaging aligns with your positioning. Indexly tracks sentiment changes from pre-launch baseline through post-launch across all AI systems.

PR Campaign Measurement

Quantify whether your PR campaigns actually improve AI brand perception. Indexly correlates sentiment changes with your communication timeline to show which messages shift AI perception and which don't.

M&A Due Diligence

Assess how AI platforms perceive potential acquisition targets or evaluate your own brand's AI reputation before a transaction. Indexly provides comprehensive sentiment profiles for due diligence analysis.

What customers say about Indexly's Sentiment Tracking

Teams protecting and improving their brand reputation across ChatGPT, Claude, Gemini & Perplexity

"Indexly has completely changed how I track my visibility across AI search engines. The AI Search Visibility and Prompt Tracking features helped me finally understand how ChatGPT and other models perceive my pages."

H

Hardik Patel

Solopreneur

EssayChecker.ai

"As an agency, staying ahead in SEO requires real-time work—and Indexly delivers exactly that. Auto-Indexing saved us countless manual hours, and the team’s responsiveness is unmatched. Every feature feels built for productivity."

T

Tom

Marketing Agency

Essex UK

"Indexly works perfectly. I will be happy to hear about new tools, especially if their works for site ranking"

P

Patryk

Manager

"You guys always killing it, love it. Thank you!"

J

John Horn

Founder

Ohio, USA

Frequently Asked Questions About AI Sentiment Tracking

Learn how Indexly's sentiment tracking helps you understand and optimize AI perception of your brand

How does Indexly analyze sentiment in AI responses?

Indexly uses advanced natural language processing to analyze tone, emotion, and context in every AI response mentioning your brand across ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), and Perplexity. The sentiment engine evaluates not just individual words but the overall context, comparative language, and implicit messaging to provide accurate sentiment scoring on a scale from -1 (very negative) to +1 (very positive).

What is the sentiment scoring scale?

Indexly's sentiment scale ranges from -1 (very negative) to +1 (very positive) with 0 being neutral. Very negative includes criticism, warnings, or negative recommendations. Negative shows mild criticism or concerns. Neutral is factual without emotional tone. Positive includes favorable mentions and recommendations. Very positive shows strong endorsement and praise. Each mention also receives confidence scores and emotion classification tags.

Can I see what topics drive positive or negative sentiment?

Yes, Indexly's topic analysis breaks down sentiment by specific subjects, product features, company actions, and news events. You can identify which topics consistently drive positive sentiment (to amplify through content strategy) and which drive negative sentiment (to address through corrections, PR, or content optimization). This topic-level granularity helps focus efforts on the most impactful areas across ChatGPT, Claude, Gemini, and Perplexity.

How does sentiment tracking help with PR and crisis management?

Indexly provides early warning systems for reputation threats by monitoring for sudden sentiment shifts, increased negative mentions, or emerging issues across all AI platforms. Real-time alerts enable rapid response before small issues become major crises. Trend analysis also measures the effectiveness of your crisis response and PR campaigns by showing sentiment changes before and after communications, enabling iterative optimization of your messaging strategy.

Is sentiment analysis accurate for nuanced brand mentions?

Indexly's sentiment analysis is specifically trained for brand mentions and business contexts. It understands nuanced language like 'reliable but expensive' (mixed sentiment) or 'industry leader despite recent challenges' (qualified positive). The system provides confidence scores for each classification and supports manual review of edge cases to ensure accuracy across different AI platforms and response styles.

How far back does historical sentiment data go?

Historical sentiment data extends as far back as your tracking history with Indexly. For new accounts, the platform can analyze historical mentions from the past 90 days across ChatGPT, Claude, Gemini, and Perplexity. Rolling 2-year archives are maintained for long-term trend analysis, and enterprise customers can request extended historical analysis for specific research projects or due diligence.

Want to see sentiment analysis in action? Schedule a personalized demo.

See Sentiment Tracking Demo

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