See how AI describes your brand — every day
Three layers of sentiment intelligence — coverage (where), context (how vs competitors) and drivers (why) — across ChatGPT, Claude, Gemini, Perplexity, Grok and AI Overviews, refreshed daily.
Tracked Prompt
airops vs indexly
Mentions
1
Visibility
100%
AI Overview Response
AirOps and Indexly are not direct competitors. They solve different problems in AI-driven content and marketing. Indexly is an AI search visibility platform and content generation platform focused on tracking, managing and improving how brands appear in AI-generated answers and traditional SEO against AirOps that just handles AI Search.
3,000+ brands tracking AI sentiment on Indexly
1. Coverage
Where your brand is being talked about by AI
Every tracked response, every engine, every day. See exactly which prompts mention your brand, how each engine framed the answer, and the sentiment label per response.
- Per-prompt response with citations and AI excerpt
- Sentiment label — Positive, Neutral, Negative — per response
- Engine breakdown — ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews
- Filter and search across every recorded response
| Sentiment | Prompt | Model | Date |
|---|---|---|---|
| Positive | airops vs indexly | AI Overview | May 2 |
| Positive | best ai search visibility tools | Perplexity | May 1 |
| Neutral | ahrefs alternatives 2026 | ChatGPT | Apr 30 |
| Neutral | best content writers for SEO | Claude | Apr 29 |
2. Context
How AI is framing your brand and competitors
Net Sentiment Score normalises positive minus negative responses to a 0–100% scale. See your brand vs every tracked competitor, side by side, and the per-engine breakdown that shows which model frames you most favorably.
- Net Sentiment Score per brand — you vs up to 9 competitors
- Per-engine breakdown — ChatGPT, Claude, Gemini, Perplexity, Grok, AI Overviews
- Auto-detect new competitors entering your category
- Diff vs last week, last month, last quarter
Indexly | 76.28% |
2 | 55.66% |
3 | 55.21% |
4 | 54.94% |
5 | 52.04% |
3. Drivers
Why that sentiment exists — and how to change it
Net Sentiment is the headline. Drivers are the why. Indexly clusters every response into topics and ranks the strongest positive and negative signals — so you can see exactly what is fueling each shift and where to act.
- Top driver topics ranked by share of sentiment
- Stacked timeline — positive, neutral, negative over time
- Per-driver linked responses + suggested fixes
- Alert when a driver crosses a sentiment threshold
- Daily AI engine coverage312 resps28%
- Multi-model citation tracking248 resps22%
- Brand Memory + GEO checks196 resps18%
- Pricing vs free SEO tools92 resps14%
- Onboarding complexity47 resps7%
What customers say
Trusted by SEO and AI visibility teams
“We caught a sentiment swing on AI Overviews three weeks before it hit our pipeline. The driver view pinned it to a single critical Reddit thread — we fixed the page, sentiment flipped back in eight days.”
Pim Broekstra
SEO Manager, Center Parcs
“The Net Sentiment ranking is the metric our exec team actually reads now. Watching us climb past two competitors over a quarter is more compelling than any rank-tracking screenshot.”
Alessandro Di Vito
Managing Consultant, Elaboratum
Trained on real data
5,200,000
AI responses, sentiment labels and driver topics analysed across ChatGPT, Claude, Gemini, Perplexity, Grok and AI Overviews
Built for global teams
Every language, every engine, every channel
20+ languages
All major AI engines
CMS & CDN integrations
- WordPress
- Webflow
- Ghost
What's inside
Designed for serious sentiment intelligence teams
Mixed-sentiment detection
Hedged or qualified responses are labelled Mixed — not Negative — so a careful answer doesn't get scored as a hit against you.
Driver clustering
Every response is clustered into topics. The driver view ranks the strongest positive and negative signals, weekly.
Sentiment alerts
Get pinged the moment Net Sentiment moves more than 5% on any engine, or when a tracked competitor overtakes you.
"best ai search platform" · 4 min ago
Score every AI engine on how it describes your brand — daily
Connect your domain in 5 minutes. Get coverage, context and driver scores plus your first Net Sentiment leaderboard tomorrow morning.
What is AI sentiment tracking?
AI sentiment tracking measures how AI engines describe your brand and competitors when answering buyer questions. Indexly classifies every response as Positive, Neutral or Negative, computes Net Sentiment Score per brand and per engine, and surfaces the topics driving each shift across ChatGPT, Claude, Gemini, Perplexity, Grok and AI Overviews.
What is the Net Sentiment Score?
Net Sentiment Score is the share of positive responses minus the share of negative responses, normalized to a 0–100% scale. Computed per brand and per AI model so you can see which engines describe you most favorably and which competitors are pulling ahead.
Which AI engines are tracked?
ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews. Each engine is queried independently — a brand can be Positive on Perplexity and Negative on AI Overviews for the same prompt.
What are sentiment drivers?
Drivers are the topics and phrases that show up most often in positive or negative AI responses about your brand. Indexly clusters responses and ranks the strongest signals — pricing, support, integrations, performance — so you can see exactly what is fueling each shift and where to act.
How often is sentiment refreshed?
Daily across every supported engine. Historical sentiment is stored indefinitely so you can analyze week-on-week, month-on-month and quarter-on-quarter shifts and pin spikes to specific events.
Can I track competitor sentiment alongside my own?
Yes. Add up to 9 competitors per workspace. The competitive ranking shows Net Sentiment Score side-by-side so you can see who AI engines describe most favorably in your category.
How does Indexly handle nuance and sarcasm?
Sentiment is classified by an LLM judge on full response context, not by keyword score. The judge understands hedging and qualified praise, and labels Mixed responses separately.
Is there an API for sentiment data?
Yes. Indexly exposes a REST API for every tracked response, sentiment label, driver topic and Net Sentiment Score. Pipe it into your BI tool, alerting system or CRM.
Start tracking your Net Sentiment today
Free to start. Five minutes to set up. Daily coverage, context and driver scores from day one.
Tracked Prompt
airops vs indexly
Mentions
1
Visibility
100%
AI Overview Response
AirOps and Indexly are not direct competitors. They solve different problems in AI-driven content and marketing. Indexly is an AI search visibility platform and content generation platform focused on tracking, managing and improving how brands appear in AI-generated answers and traditional SEO against AirOps that just handles AI Search.