SEO Glossary

A list of terms and definitions related to search engine optimization, digital marketing, and the Indexly toolkit.

You can use this SEO glossary to understand the most common technical terms in the industry as well as some of the metrics and features unique to Indexly. 

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Ad Keyword

The query entered into a search engine that triggers Paid results.

Ad Rank

A value used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Ad Rank is calculated using your bid amount, ad quality (including expected CTR, ad relevance, and landing page experience), the context of the person’s search, and the expected impact of extensions and other ad formats.

Ad Impressions

An ad impression is a metric used in digital advertising to count the number of times an advertisement is displayed, regardless of whether it was clicked or not.

Accelerated Mobile Pages

Created by Google, Accelerated Mobile Pages (AMP) is an HTML framework for creating stripped-down, fast-loading web page versions optimized for mobile.

Alternate Text

Alt text (alternative text) is the text description of an image on a web page. It's used by screen readers and search engines.

Anchor Text

Anchor text is the visible clickable text of a hyperlink. Google uses anchor texts to better understand the content of the linked page.

Auto-generated content

Auto-generated content is content that's automatically generated using a program or code.

Backlinks

Backlinks are links from a page on one website to another. Search engines analyze the quality of a backlink to estimate how important a page is.