Indexly

Find keywords you can actually rank for

Score every keyword by opportunity, classify it by intent, and track current rank on Google and Bing — so the keywords your team ships next are the ones that actually move.

Tracking rankings on
Top opportunity todayLive

project management software

92

+6 pts vs previous day

Rank#15

Volume

8,100

Difficulty

65%

Indexly userIndexly userIndexly user

3,000+ teams researching keywords on Indexly

CallHubAbundlyOlera CareRankingCo

Opportunity Scoring

Volume × difficulty × current rank — scored as a single 0–100 number

Stop chasing 50k-volume keywords you'll never reach. Indexly's opportunity score blends search volume, keyword difficulty, your current rank and traffic potential — so the keywords you ship next are the ones that actually move.

  • Bubble plot of every tracked keyword on Volume × Difficulty
  • Bubble color encodes opportunity score (0–100)
  • Hover to see current rank and projected traffic upside
  • Drill into any bubble for full keyword detail

Keyword Opportunities

Volume vs. Difficulty with Opportunity Scoring

0%25%50%75%100%0.0k2.5k5.0k7.5k10.0kSearch volumeDifficulty
90+ Top opportunity80–89 High value70–79 Decent<70 Long term

Intent Classification

Know whether searchers want to buy, compare, learn — or just navigate

Intent decides which page type ranks and how the SERP gets laid out — featured snippet, People Also Ask, shopping carousel, blue links. Indexly classifies every keyword into Transactional, Commercial Investigation, Informational or Navigational so you write the right page, not just any page.

  • Four-way intent split with confidence scoring per keyword
  • Filter the opportunity list by intent in one click
  • Map intent to SERP feature so you know which page format to ship
  • Brief generation respects intent automatically

Search intent distribution

Across 487 tracked keywords this week

100%
Transactional(45%)
Ready to buy
Commercial Investigation(32%)
Comparing options
Informational(15%)
Researching
Navigational(8%)
Direct visit

Opportunities Breakdown

Every keyword, every signal, ranked by what to ship first

The full opportunity list with category tags, current rank, traffic potential and trend. Smart Insights groups quick-win clusters so your content team has a ship-this-week plan instead of a 5,000-row spreadsheet.

  • Quick Win / High Value / Trending / Long Term auto-tagging
  • Current rank, traffic potential and trend per keyword
  • Smart Insights summarize the top group with combined upside
  • One-click hand-off to Content Agents for drafting

Keyword Opportunities Breakdown

Detailed analysis with actionable insights

KeywordCategoryVolumeDifficultyIntentOpportunity
project management softwareQuick Win8,100
65%
Commercial
92/100
team collaboration toolsHigh Value4,400
45%
Commercial
88/100
agile methodology guideQuick Win2,900
30%
Informational
85/100
remote work best practicesTrending6,700
55%
Informational
82/100
digital transformation strategyLong Term3,200
70%
Commercial
75/100
workflow automation toolsHigh Value5,500
42%
Commercial
90/100

Smart Insights

You have 4 quick-win opportunities that could generate an additional 1,370 monthly visitors with minimal optimization effort. Focus on “project management software” and “workflow automation tools” first.

What customers say

Trusted by SEO teams and content strategists

Indexly's opportunity score is the only metric that matters in our planning meetings now. We stopped chasing 50k-volume keywords we'd never rank for and started shipping the page-2 wins it surfaces.

Pim Broekstra

Pim Broekstra

SEO Manager, Center Parcs

Having Google and Bing data side-by-side caught a whole bucket of Bing-strong keywords we'd been ignoring. Three weeks of fixes and we doubled our Bing organic traffic.

Alessandro Di Vito

Alessandro Di Vito

Managing Consultant, Elaboratum

Built on real search behavior

4,100,000

keywords scored, intents classified and ranks tracked across Google, Bing, Yandex and Naver — refreshed daily

CallHubAbundlyOlera CareRankingCo

Built for global teams

Every language, every engine, every channel

20+ languages

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Search engines we cover

CMS & CDN integrations

  • WordPress
  • Ghost
  • Webflow

What's inside

Designed for serious keyword work

Smart Insights surfacing

Indexly groups your top opportunities into ship-this-week buckets — quick wins, trending topics, high-value pivots — with the traffic upside spelled out.

Google + Bing in one view

Track volume, difficulty and rank on Google and Bing side-by-side. Filter by intent, by ranking gap, or by SERP feature ownership in one click.

One-click Content Agent hand-off

Send any keyword straight into Content Agents — and get back a GEO/AEO-optimized brief or full draft, intent and target rank preserved.

See your keyword opportunities — scored, sorted and ready to ship

Connect your domain in 5 minutes. Get the first opportunity list and Smart Insights tomorrow morning.

FAQ

Questions teams ask before researching keywords

Want a deeper walkthrough? Book a demo.

How is opportunity score calculated?

Opportunity score (0–100) blends search volume, keyword difficulty, your current rank and the traffic potential of moving up. A high score means a keyword that's worth the effort given where you currently rank — not just a high-volume term you'll never reach.

What does the intent classification cover?

Four intents: Transactional (ready to buy), Commercial Investigation (comparing options), Informational (researching) and Navigational (direct visit). Intent decides which page type ranks and how the SERP is laid out on Google and Bing.

Does Indexly cover Bing as well as Google?

Yes. Volume, difficulty, current rank and SERP features are tracked for both Google and Bing in the same view, so you can spot keywords where you're strong on one engine and weak on the other.

What is a Quick Win in Indexly?

A Quick Win is a keyword where your site already ranks on page 2 or in the top 20, with low-to-medium difficulty. Two weeks of optimization usually moves it onto page 1.

Where does the keyword data come from?

A blend of clickstream data and SERP scraping, refreshed daily. You see volume, difficulty, current rank and SERP features for Google and Bing side-by-side.

Can I export keywords to a content workflow?

Yes. One-click hand-off to Indexly's Content Agents drafts a brief or full article for any keyword.

Find keywords you can rank for today

Free to start. Five minutes to set up. Opportunity scoring, intent classification, Google + Bing rank tracking and Smart Insights from day one.

Top opportunity todayLive

project management software

92

+6 pts vs previous day

Rank#15

Volume

8,100

Difficulty

65%