AI Visibility
The AI Visibility Toolkit is how Indexly tracks, benchmarks, and improves the way AI engines talk about your brand. It shows you where ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews cite you, who they recommend instead, and exactly what to do to win more of those answers.
New to the toolkit? Start with the step-by-step guide
Getting Started with the AI Visibility Toolkit
What is the AI Visibility Toolkit?
A growing share of buyers now ask an AI assistant instead of searching Google — and they rarely click past the answer they're given. The AI Visibility Toolkit measures whether, where, and how your brand shows up inside those answers, turns that into a single score you can track, and hands you the workflows to improve it. It's the core of Generative Engine Optimization (GEO).
How can the AI Visibility Toolkit help me?
- See exactly where ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention — or skip — your brand.
- Track the real prompts your buyers ask, and how your ranking against competitors shifts week over week.
- Find out which competitors AI recommends instead of you, and the sources driving their authority.
- Know how AI describes your brand — tone, accuracy and sentiment — not just whether it mentions you.
- Discover the exact citations and sources behind your visibility, so you know what to earn next.
- Turn visibility gaps into a prioritized action plan across content, Reddit and LinkedIn.
Who should use the AI Visibility Toolkit?
Marketing & growth teams
Own your brand's presence on the fastest-growing discovery surface — AI answers — the same way you own Google.
SEO & GEO specialists
Extend your search strategy from blue-link rankings to being cited inside AI answers, with prompt-level data to act on.
Founders & product marketers
Track how AI positions your product against competitors, and catch inaccurate or outdated framing early.
What does the AI Visibility Toolkit include?
Six reports, each answering a different question about your presence in AI answers.
Visibility Overview Report
A single visibility score that rolls up how often you're cited across every AI engine, with trends over time.
Prompt Tracking Report
Monitor the real questions your buyers ask across ChatGPT, Gemini, Perplexity, Claude and Grok, grouped by tags.
Competitor Benchmarking Report
See your share of voice per prompt and per engine, and the exact prompts where a rival appears and you don't.
Citation Tracking Report
Know every time an AI engine cites you — which answer, which engine, and which page it pulled from.
AI Brand Sentiment
Track the tone and accuracy of how AI describes your brand, and catch negative or out-of-date framing.
AI Readiness Audit
Check whether AI crawlers can reach and understand your site, and fix what blocks your visibility.
Frequently asked questions
Which AI engines does AI Search Visibility track?
Indexly tracks your brand across ChatGPT (OpenAI), Gemini (Google), Perplexity, Grok (xAI), Claude (Anthropic), and Google AI Overviews. For each engine you see how often you're mentioned, the prompts that trigger those mentions, how you're described, and which competitors appear alongside you.
How often is the data refreshed?
Indexly re-runs your tracked prompts on a regular schedule, so your visibility, citations and sentiment reflect how the AI engines answer now — not a stale snapshot.
Do I need any technical setup?
No. Setup takes minutes — add your brand, your prompts, and the engines you care about, and Indexly starts tracking immediately.
How is this different from a traditional SEO tool?
Traditional SEO tools track blue-link rankings on Google. AI Search Visibility tracks whether you're mentioned and cited inside AI answers — Generative Engine Optimization (GEO). It measures prompt-level brand mentions, sentiment and citations across every major AI engine, then gives you the workflows to improve them.
See your AI Search Visibility
Find out exactly where AI search recommends your brand — and where it doesn't. Start free, or get a guided walkthrough.