Copilot visibility tracker

Know exactly how your brand appears in Microsoft Copilot

Track Copilot mentions, recommendations, cited sources and competitor positioning across workplace and web answers.

Daily

Brand mentions

Unlimited

Competitors

Captured

Cited sources

Copilot visibility report

Updated 12 minutes ago

Live

Visibility

68%

+12%

Mentions

1,284

+186

Sentiment

92%

Positive

Brand visibility over time

Last 30 days

18.4%

Top prompt cluster

Best AI visibility tools

Strongest source

Editorial comparisons

Trusted by ambitious brands and agencies building AI visibility

Tracking metrics

Copilot visibility reaches buyers where work happens

Microsoft Copilot blends web research with workplace discovery. Indexly measures how your brand appears across those answers.

68%

Buyer research

Measure brand mentions across Copilot research and comparison prompts.

Daily

Prompt monitoring

Track changing answers before a competitor gain becomes a trend.

100%

Source capture

See the web pages Copilot cites when it recommends products and services.

Global

Market coverage

Compare visibility across markets, intents and Copilot experiences.

Know where you stand

Track your Copilot visibility in real time

Monitor Copilot recommendations, sentiment, sources and competitive position from one Microsoft-focused workspace.

Analyzing Copilot72%

Country

United States

Prompt

Best AI SEO tools

01

Daily Copilot monitoring

Run the prompts that matter every day and preserve every answer for comparison.

Copilot sentiment

+42▲ 6 this week
Positive
Positive 64%Neutral 22%Negative 14%
!Framing opportunity

Copilot praises ease of use but raises pricing as a caveat in 8 tracked answers.

02

Brand sentiments

Understand how your brand is framed in Copilot, quantify positive and negative language, and trace every caveat.

BrandVis.Ment.Sent.
Your brand89%2492%
Competitor A82%1988%
Competitor B76%1585%
03

Competitor rankings

See who Copilot recommends first and where your brand sits in each topic.

Editorial reviews34%
Comparison pages28%
Documentation22%
Community posts14%
04

Source analysis

Identify the source types and exact pages shaping Copilot answers.

Copilot recommends

Your product

Best for growing teams

Recommended in 18 high-intent answers this week.

05

Recommendation tracking

Capture product suggestions, shortlist appearances and buyer-facing framing.

Top landing page+42%

/blog/best-ai-visibility-tools

2,384AI visits this week
Microsoft Copilot1,240
ChatGPT612
Perplexity348
Gemini184
06

AI traffic analytics

Measure the visits Copilot and other AI engines send, including the landing pages earning that traffic.

Copilot tracking

What Indexly tracks in Microsoft Copilot

Go beyond a single visibility score. See the prompts, citations, sentiment and competitors shaping how Copilot represents you.

01 · Daily brand mentions

Copilot brand mentions

Measure your Copilot mentions, citations and share of voice as KPIs over time.

Indexly runs your prompts every day and records every answer that names your brand, turning snapshots into a trend line.

AprMayJunJulAugSep

02 · Cited URLs per prompt

Sources Copilot cites

03 · Competitive visibility

Share of voice vs competitors

Your brand42%
Competitor A31%
Competitor B18%

04 · Answer perception

Positive64%
trustedpracticalinnovative

Sentiment and framing

See the language Copilot uses to describe your brand.

05 · Prompt intelligence

Prompt and intent coverage

Find the research, comparison and how-to prompts where Copilot includes you—and where it does not.

06 · Coverage controls

Markets and Copilot experiences

Countries and languages
Copilot experiences
Daily history
How Copilot tracking works

From workplace questions to the sources Copilot cites

1

Step 1

Map buyer prompts

Map the research, comparison and workplace prompts buyers ask Copilot.

2

Step 2

Track every answer

Capture daily mentions, rank, sentiment, citations and competitor appearances.

3

Step 3

Close source gaps

Improve the pages and authority signals most likely to influence Copilot answers.

What our customers say?

Brands that track AI visibility with Indexly never miss a mention — or a competitor gain.

S

Shreyansh Gajjar

Marketing Engineer at Kolsetu

TrustpilotJun 18, 2026

“AI Search Visibility we use daily”

Indexly made it so much clearer where our brand shows up across ChatGPT and Perplexity. The team even AWS Amplify integration based on our requirement — genuinely happy we found it.

Read reviews on Trustpilot
U

Udaya P.

Founder at PlugThis

G2 Streamline Icon: https://streamlinehq.comG2Jun 24, 2026
5/5

“Intuitive and a Huge Time-Saver Platform for Organic Marketing and AEO”

The product is very intuitive to use and saves me couple of hours of daily work that I would have spent on a resource doing inbound marketing.

Read reviews on G2
N

Nahush D.

Marketing

May 02, 2026
5/5

“Cost effective AI Search Visibility product”

We grew our AI citations fast after switching to Indexly. Publishing optimized content and tracking how AI engines cite us — all from one dashboard.

Read reviews on Capterra
T

Tarun M.

Senior Business Manager at CircleChess

G2 Streamline Icon: https://streamlinehq.comG2Jul 29, 2026
5/5

“Indexly Delivers Clear AI Search Visibility and Strong Content Performance Insights”

Indexly gives us clear insight into how ChatGPT, Google AI Overviews, Perplexity and Gemini perceive our brand, and helps us spot competitor positioning and citation gaps. It supports us in creating citation-worthy content optimized for both Google and AI search engines — contributing to a 3x increase in overall traffic — with attribution tools that track content performance and measure how effectively AI traffic converts into leads.

Read reviews on G2
H

Hardik Patel

Solopreneur

5/5

AltraOne

Indexly has completely changed how I track my visibility across AI search engines. The AI Search Visibility and Prompt Tracking features helped me finally understand how ChatGPT and other models perceive my pages.

T

Thomas

Marketing Agency

5/5

Essex UK

As an agency, staying ahead in SEO requires real-time work — and Indexly delivers exactly that. Auto-Indexing saved us countless manual hours, and the team's responsiveness is unmatched.

P

Patryk

Manager

5/5

Patryk Studio

Indexly works perfectly. I will be happy to hear about new tools, especially if they work for site ranking.

S

Siddhartha

Founder

Trustpilot

“Indexly replaced 3 tools in our stack — SEO, AI visibility, content generation”

Great. Indexly is built for the shift from Google-only search to AI-driven discovery, and it's clear the team is technically deep.

Read reviews on Trustpilot
  • 3x
    More AI citations after optimising with Indexly
  • 68%
    Improvement in positive brand sentiment across AI models
  • 40%
    Fewer competitor-only AI responses after content fixes
  • 5+
    AI engines tracked — ChatGPT, Perplexity, Gemini, Claude & more
Common questions

Copilot tracker FAQ

Have a more specific question about your market or prompt set?

Talk to our team

What is Copilot visibility tracking?

Copilot visibility tracking measures how often, where and how your brand appears in Copilot answers across the prompts your buyers actually run. Indexly tracks brand mentions, citation share, competitor positioning and the specific URLs Copilot pulls from — daily, per prompt.

Why does it matter for brands in 2026?

Microsoft Copilot is built into Windows, Edge, Bing and Microsoft 365, putting AI-assisted research inside tools millions of people already use for work. If your brand isn't surfaced in those answers, you lose visibility while buyers are comparing options and forming shortlists.

How does Indexly track Copilot over time?

Indexly runs your tracked prompts on Copilot daily and stores the full response, citations and your brand's position in it. You get daily, weekly and monthly trend lines for mention rate, citation share, and competitive position — so content changes are measurable against Copilot performance.

Can I see which URLs Copilot cites?

Yes. Every Copilot response is parsed for cited URLs. You see the exact pages — yours and your competitors' — that Copilot is pulling from for each tracked prompt, with a citation gap view showing where competitors get cited and you don't.

Does Copilot share signals with Bing Search?

Copilot grounds many web answers with Bing search results and cited web sources, so strong technical SEO and Bing discoverability still matter. Clear answer-format content, structured data and trusted citations make it easier for Copilot to understand and reference your pages.

What affects whether Copilot mentions a brand?

Copilot favors sources with strong topical authority, structured content, a broad citation footprint and pages that search crawlers such as Bingbot can access. Indexly's audit checks these technical and content signals.

How do I improve my Copilot visibility?

Three steps: identify the prompts where competitors get cited and you don't, publish answer-focused content targeting those gaps, and make sure your site is accessible to Bingbot. Indexly gives you the prompt list, citation gaps and an action plan — and Content Agents can draft the pages for you.

Does this also cover ChatGPT, Perplexity, Claude and AI Overviews?

Yes — the Copilot tracker is part of Indexly's unified AI Visibility platform that also covers ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews. You see Copilot in detail and the rest of the AI engines in the same dashboard, so you know where to invest first.

Talk to our team

Win more Copilot recommendations

See where Copilot mentions your brand, which sources it cites and what will improve your visibility next.

Copilot visibility report

Updated 12 minutes ago

Live

Visibility

68%

+12%

Mentions

1,284

+186

Sentiment

92%

Positive

Brand visibility over time

Last 30 days

18.4%