How to Get Mentioned in ChatGPT?
What you'll learn:
The Fundamental Shift with AI Search
Traditional Search
- • Users search → then compare
- • They click 10 links
- • Rankings determine visibility
- • Traffic = success metric
AI Search Era
- • Users ask → AI compares
- • They trust 1 answer
- • Mentions determine visibility
- • Trust = success metric
"ChatGPT is the new top-of-funnel."
The 10-Step Framework
Below is a 10-Step ChatGPT visibility framework. Each step includes both the strategic approach and how Indexly helps you execute it.
Understand Why ChatGPT Mentions Brands
ChatGPT mentions brands based on association strength across the internet, not just popularity. Understanding these core factors helps you build the right foundation.
Core Factors LLMs Use:
- •Repeated mentions across authoritative sources
- •Clear category association (e.g., "Slack for team communication")
- •Simple explanation of what the brand does
- •Comparisons with known tools in the category
- •Consistent wording across different sources
Example:
When AI sees this pattern repeatedly:
"Indexly is an AI search visibility platform that tracks brand mentions across ChatGPT, Google AI Overviews, and other LLMs."
It can easily recall and recommend Indexly when users ask about AI visibility tools.
Mental Model: If ChatGPT can explain your brand in one sentence, it can mention you. If it can't, it won't.
Identify the Exact Prompts You Want to Win
Most brands fail because they try to be mentioned for everything. Instead, create a focused "prompt universe" where your ideal customers naturally ask for recommendations.
Types of High-Value Prompts:
Problem-based:
"How to track if my brand appears in AI search results"
Tool-seeking:
"Best AI search visibility monitoring tools"
Comparison:
"Indexly vs SEMrush for tracking AI mentions"
Educational:
"What is AI Share of Voice and why does it matter?"
Action Plan:
- 1Create 50-100 prompts where your ICP asks questions
- 2Group by intent: awareness, problem, solution, comparison
- 3Prioritize prompts where tool recommendations are expected
- 4Test current visibility by asking ChatGPT these prompts
Pro Tip: This becomes your AI Share of Voice foundation - track what percentage of these prompts mention your brand.
Craft a Sharp, Memorable Brand Positioning
ChatGPT prefers clarity over cleverness. Your positioning must be immediately understandable and consistently used everywhere.
❌ Bad Positioning:
"An AI-powered growth platform for modern teams"
Too vague, no clear category, sounds like everyone
✅ Good Positioning:
"Indexly is an AI search visibility platform that tracks brand mentions across ChatGPT, Google AI Overviews, and other LLMs."
Clear category, clear outcome, clear differentiation
GEO Rule - Use Everywhere:
- • Homepage hero section
- • About page description
- • Press releases
- • Directory listings (G2, Capterra)
- • Guest post author bios
- • Podcast introductions
- • Social media bios
- • Email signatures
Consistency = Recall
The more consistently you use the same description, the stronger the AI association becomes.
Get Mentioned Where ChatGPT Learns From
Focus on high-authority sources that influence AI training data. Mentions matter more than backlinks for LLM recall.
High-Impact Target Sources:
"Best tools for X" articles
TechCrunch, Product Hunt, industry blogs
SaaS comparison articles
"Alternatives to [competitor]" posts
Review platforms
G2, Capterra, Trustpilot
Community discussions
Reddit, Hacker News, industry forums
Execution Strategy:
- 1
Research where competitors are mentioned
Use tools like Ahrefs or manual searches
- 2
Reach out to those publishers
Offer to update articles with your solution
- 3
Create your own comparison content
Position yourself alongside established players
- 4
Encourage customer reviews
Especially on G2 and Capterra with category keywords
Remember:
Unlinked mentions still count for LLMs. Focus on getting talked about, not just linked to.
Publish Content the Way LLMs Consume It
Write content that sounds like an AI answering a question. LLMs learn from clear, structured explanations.
Content Types LLMs Love:
✓ Definitions
"What is AI Search Visibility?"
✓ FAQ Format
"How to measure AI Share of Voice"
✓ Comparisons
"SEO vs AI Search Visibility"
✓ Step-by-step guides
"How to get mentioned in ChatGPT"
LLM Writing Rules:
One idea per paragraph
Makes content easy to extract and cite
Lead with direct answers
Don't bury the main point in fluff
Use clear section headings
H2s and H3s help AI understand structure
Include your brand positioning
Naturally mention your category and solution
Content Example:
"AI Search Visibility refers to how often your brand appears in AI-generated responses. Unlike traditional SEO that focuses on rankings, AI visibility measures whether ChatGPT, Google AI Overviews, and similar tools mention your brand when users ask relevant questions. Tools like Indexly track this visibility across multiple AI platforms, helping brands understand their AI Share of Voice."
Build Strong Entity Signals (Critical)
LLMs don't trust websites — they trust entities. Entity clarity helps LLMs disambiguate your brand, associate you with a category, and recall you consistently.
Entity Checklist:
- □Organization schema on your website
- □Consistent brand description across all platforms
- □Founder linked to brand on LinkedIn and social profiles
- □Crunchbase / LinkedIn alignment with consistent info
- □Product Hunt listing with clear category
- □Same logo + name everywhere
Why This Matters:
Disambiguation
Helps AI distinguish your "Indexly" from other companies with similar names
Category Association
Links your brand to "AI search visibility" category in AI knowledge graphs
Consistent Recall
Ensures AI mentions you the same way every time, building stronger associations
Critical:
If search engines can't understand you as an entity, LLMs won't either. This is foundational.
Become Talked About, Not Just Linked To
AI models learn from discussion, not just citations. Unlinked mentions still count for LLMs. Focus on generating conversation.
High-Signal Mentions:
Founder LinkedIn posts
Share insights about AI search, mention your experience with Indexly
X (Twitter) threads
Break down AI visibility concepts, reference your platform
Podcasts appearances
Discuss AI search trends, naturally mention your solution
YouTube descriptions
Content about AI search includes tool mentions
Reddit answers
Help people with AI visibility questions
Community blogs
Guest posts and thought leadership content
Implementation Strategy:
- 1
Create a content calendar
Plan founder posts, podcast appearances, guest content
- 2
Join relevant communities
Reddit, Discord, Slack groups where your ICP hangs out
- 3
Be genuinely helpful first
Answer questions without pitching, build reputation
- 4
Track unlinked mentions
Use Google Alerts, mention monitoring tools
Remember:
Silence is invisible to AI. If you're not being discussed, you don't exist in the AI's understanding of your category.
Use Strategic "Ego-Bait" to Accelerate Recall
This accelerates AI learning. When you mention other brands positively, they amplify you back, and LLMs ingest the repetition.
Ego-Bait Examples:
"Top AI Search Visibility Tools in 2026"
Include Indexly alongside established players, give honest assessments
"How SEMrush, Ahrefs & Indexly Approach AI Search"
Compare methodologies, highlight your unique approach
"AI Visibility Tools Compared: Features & Pricing"
Fair comparison that positions you in the category
Why It Works:
Others share your content
Companies you mention often share comparison posts
Others link back
Quality backlinks from mentioned companies
Others mention you back
Reciprocal mentions in their content
LLMs ingest repetition
Multiple sources mentioning you together strengthens associations
Golden Rule:
If you name others generously, they amplify you. This creates the cross-referencing that LLMs use to understand category relationships.
Track, Reinforce & Compound Mentions
Most brands never check if they're mentioned. AI visibility compounds when reinforced systematically.
Tracking Loop:
- 1
Track prompts weekly
Test your prompt universe across ChatGPT, Claude, Google AI
- 2
Mark: Mentioned / Not Mentioned
Simple binary tracking in a spreadsheet or tool
- 3
Reinforce prompts where you appear
Create more content around winning topics
- 4
Create content for gaps
Target prompts where competitors appear but you don't
- 5
Repeat
Continuous optimization cycle
Key Metric: AI Share of Voice
Example Tracking
Week 1: 5/50 prompts = 10% AI SoV
Week 4: 12/50 prompts = 24% AI SoV
Week 12: 28/50 prompts = 56% AI SoV
This Compounds Over Time
Each mention reinforces previous mentions. AI models continuously update, so consistent effort creates exponential returns.
What Does NOT Work ❌
Most brands fail at AI visibility because they apply old SEO tactics that don't work for LLMs. Avoid these common mistakes.
What Doesn't Work:
❌ Keyword Stuffing
Repeating "AI search visibility" 50 times in one article. LLMs detect this as spam.
❌ Mass AI Blogs
Publishing 100 AI-generated articles with no unique insights. Quality beats quantity for LLMs.
❌ Random Backlinks
Buying links from irrelevant sites. LLMs care about context and relevance, not link quantity.
❌ Writing Only for Google
Optimizing for search rankings instead of AI comprehension. Different algorithms, different rules.
❌ No Comparisons
Never mentioning competitors. LLMs learn categories through relationships between brands.
❌ Inconsistent Messaging
Describing your brand differently everywhere. Confuses AI about what category you belong to.
Why These Fail:
LLMs Detect Patterns, Not Keywords
They understand context and meaning. Keyword stuffing actually hurts your chances because it signals low-quality content.
Quality Signals Matter More
One mention in TechCrunch carries more weight than 100 mentions in low-quality directories.
Context Is Everything
Being mentioned alongside established players in your category teaches AI where you fit.
Consistency Creates Confidence
When AI sees the same description everywhere, it becomes confident about what you do.
Core Principle:
If ChatGPT can't explain why you exist in one clear sentence, it won't mention you. Focus on clarity, consistency, and context over tactics.
How Indexly Powers Each Step
Turn the strategic framework into measurable, actionable intelligence with Indexly's AI search visibility platform.
AI Search Visibility Dashboard
Track where your brand appears across ChatGPT, Google AI Overviews, and other LLMs. See what AI associates with your brand vs. competitors.
Prompt Universe & Tracking
Define your prompt universe (50-200 prompts), track mentions per prompt over time, and calculate your AI Share of Voice.
Competitor Intelligence
See which competitors dominate which prompts, identify comparison gaps, and track when your brand appears alongside incumbents.
Brand Mentions & Sentiment
Track unlinked brand mentions, sentiment across AI answers, and frequency of discussion - not just citations.
Content Opportunity Engine
Analyze prompts you're missing, get content angle recommendations, and map prompt gaps to content opportunities.
Entity Health & SEO Audits
Ensure schema presence, brand consistency, and technical SEO health that affects AI ingestion and understanding.
The Complete Loop
Indexly is your system of record for this entire loop.
Why this matters now?
of users trust AI recommendations over search results
increase in AI-driven discovery in 2026
of brands track AI Share of Voice
"Most brands don't know they're invisible to AI until revenue is already impacted."
– The AI Visibility Gap Report, 2025
Get the Complete Playbook
Download the full guide with detailed strategies, Indexly feature mapping, and actionable checklists.
Frequently Asked Questions
Traditional SEO optimizes for search engine rankings and traffic. AI visibility optimizes for AI recommendation and mention patterns. While SEO focuses on keywords and backlinks, AI visibility focuses on entity clarity, consistent mentions, and prompt-based optimization.
AI Share of Voice = (Prompts where your brand appears ÷ Total tracked prompts) × 100. This metric tracks what percentage of relevant AI conversations include your brand, giving you a clear benchmark for AI visibility performance.
Yes, especially well. B2B buyers increasingly ask AI for tool recommendations before they search Google. The framework is designed specifically for SaaS companies who want to be mentioned when prospects ask "What's the best tool for X?"
AI models update continuously, so changes can appear within weeks rather than months. However, building strong, consistent mention patterns typically takes 3-6 months of systematic effort across the framework steps.
Indexly is the first platform built specifically for AI search visibility. While traditional SEO tools focus on Google rankings, Indexly tracks mentions across ChatGPT, Google AI Overviews, Claude, and other AI platforms. It's designed for the AI-first search era.
This is a comprehensive, actionable playbook with specific strategies, examples, and checklists. It includes both the strategic framework and detailed implementation guidance using Indexly's platform. Everything you need to start improving your AI visibility.