See the visitors AI actually sends when it cites you
Track website traffic generated when users click your cited links inside ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Overviews — per engine, per page, with engagement that beats organic.
197
+17% vs previous day
500+ brands attributing AI referral traffic on Indexly
Per-engine attribution
Know exactly which AI engine sent each visitor
Indexly classifies every session by the AI surface that referred it — ChatGPT, Perplexity, Gemini, Claude, Grok or Google AI Overviews — using a managed allow-list of referrers and user-agents. The lumpy 'Other' bucket in GA goes away.
- Six engines classified independently
- Daily share-of-AI-traffic breakdown
- Per-session prompt + landing page when available
- Clean fix for GA4's 'unattributed AI' problem
AI sessions by engine
last 24h · 197 totalRecent attributed sessions
- May 27
/features/ai-citation-tracker
“best AI citation tracker”
- May 27
/insights/youtube-citations-may-2026
“how much does AI cite YouTube”
- May 26
/features/ai-search-visibility
“track brand on Perplexity”
- May 26
/pricing
“indexly pricing”
- May 25
/insights/reddit-citations-may-2026
“do AI engines cite Reddit”
Per-page sessions
See which pages AI is actually sending visitors to
Daily session counts on every URL, broken down by AI engine. You learn which pages are doing the conversion work — and which pages get cited but never clicked, so you can fix the headline, title or hook.
- Per-URL session counts with daily history
- Engine icons for each contributing AI surface
- Citation-to-click ratio per page
- Filter by engine, by page path or by date range
- indexly.ai/features/ai-citation-tracker×42
- indexly.ai/features/ai-search-visibility×38
- indexly.ai/pricing×31
- indexly.ai/insights/youtube-citations-may-2026×24
- indexly.ai/insights/reddit-citations-may-2026×21
- indexly.ai/glossary/share-of-model×17
AI vs. organic engagement
Compare AI-referred visitors to organic SEO — and see who converts
AI-referred visitors arrive higher-intent: they've already pre-qualified the brand inside the assistant. Indexly puts AI sessions next to Google Search Console clicks so you can compare bounce, duration and conversion side by side.
- Session duration, pages/session, bounce and conversion
- Per-page AI vs. organic split
- Cohort view: AI vs. SEO over 7/28/90 days
- Conversion event integration via API or pixel
Engagement: AI vs. organic
28-day windowAvg. session duration
Pages / session
Conversion rate
Bounce rate
What customers say
Built for teams turning AI citations into pipeline
“We could see citations growing but couldn't tell if anyone was actually clicking. Indexly's AI traffic view ended that ambiguity — now we know the engines that send buyers, not just impressions.”
Pim Broekstra
SEO Manager, Center Parcs
“AI-referred visitors convert at 2× our organic baseline. We've moved that line item from experiment to channel in our quarterly plan, because Indexly can prove the volume.”
Alessandro Di Vito
Managing Consultant, Elaboratum
Sessions attributed
1,840,000
AI-referred sessions classified across ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews
Built for global teams
Every language, every engine, every channel
20+ languages
All major AI engines
Analytics & CMS integrations
- GA4 reconciliation
- REST API
- Slack alerts
What's inside
Designed for serious AI traffic analysis
Managed AI source allow-list
We maintain the list of AI engine referrers and user-agents — chat.openai.com, perplexity.ai, claude.ai, grok.com, vertexaisearch and more — so attribution stays accurate as new surfaces launch.
AI vs. SEO side-by-side
Every page row shows AI sessions next to Google Search Console clicks, so you can compare volume, engagement and conversion across both channels at a glance.
AI traffic alerts
Get pinged when AI sessions spike, drop more than 20%, or when the engine mix shifts — a leading indicator of citation changes that matter before rankings do.
See the visitors AI sends — in one dashboard
Connect your domain in 5 minutes. AI session attribution starts flowing the same day.
FAQ
Questions teams ask before turning on AI traffic attribution
Want a deeper walkthrough? Book a demo.
What is AI referral traffic?
AI referral traffic is the website traffic generated when a user clicks a cited link inside an AI assistant — ChatGPT, Perplexity, Gemini, Claude, Grok or Google AI Overviews. It's the on-site outcome of AI Search Visibility: a citation only matters if a real person follows it.
How does Indexly identify traffic coming from AI engines?
Indexly classifies sessions using a combination of referrer, user-agent and known AI surface URLs (chat.openai.com, perplexity.ai, gemini.google.com, claude.ai, grok.com, vertexaisearch and Google's AI Overview parameters). It's a managed allow-list that's updated as new AI surfaces launch — so you don't have to maintain it yourself.
Does AI referral traffic show up in Google Analytics on its own?
Partly. Some AI engines pass a referrer that GA4 buckets into 'Other' or under generic source/medium, so visits are recorded but not properly attributed to ChatGPT or Perplexity by default. Indexly resolves that ambiguity and gives you clean per-engine attribution.
Which AI engines are covered?
ChatGPT (OpenAI), Perplexity, Gemini (Google), Claude (Anthropic), Grok (xAI) and Google AI Overviews. Each is classified independently because their referrer patterns and citation behavior differ.
Can I see which page on my site each AI session landed on?
Yes. Per-URL session counts broken down by AI engine, with daily history. You see which pages AI is actually driving traffic to — and which pages get cited but never clicked.
How does AI referral traffic compare to organic SEO traffic?
Indexly shows AI sessions side-by-side with Google Search Console clicks for every page. You can compare volume, bounce rate, session duration and conversion rate between AI-referred and organic visitors — so you know which channel is producing the higher-intent buyers.
How often is the data refreshed?
Sessions ingest in near-real time; engine attribution and per-page rollups refresh daily, with the previous day finalized each morning.
Is there an API for the traffic data?
Yes. A REST API exposes per-engine, per-page and per-day session data so you can pipe it into BI tools, CRMs or attribution stacks alongside your existing pipeline metrics.
Stop guessing whether AI actually sends traffic
Free to start. Five minutes to set up. Per-engine attribution, per-page sessions and AI-vs-organic engagement — from day one.
197
+17% vs previous day