Engineering Brand Visibility on Google and AI.
We're here to help brands, marketing teams and agencies win on Google, Bing — and on every AI engine your buyers ask before they ever click a blue link.
In short
Organic growth has been stuck in a services model for two decades. We're turning it into software.
For most teams, SEO still means waiting on a contractor to ship a deck full of recommendations. Indexly turns that into versioned, observable software — opportunity scoring, content workflows, AI visibility tracking and one-click disavow files, all running on the same platform every day.
Every month you wait is a month where buyers form their shortlists inside ChatGPT, Perplexity and Gemini. Indexly closes that gap — one prompt, one page and one schema fix at a time.
The shift
Search is changing — and your visibility stack has to change with it.
The early research phase of every buying journey now happens inside AI engines. ChatGPT, Perplexity, Claude, Gemini, Grok and Google's AI Overviews compose answers from a handful of sources — and if you're not one of them, you don't exist in that conversation.
Traditional SEO tools were built for ten blue links. They don't score AI citations, they don't check llms.txt, they don't know whether your pricing page is structured for answer extraction. Indexly was built for the world that came after.
Traditional SEO
Rank, click, page view
Built for a world where Google sent the buyer to your site to read.
Generative Engine Optimization
Cite, mention, recommend
AI engines compose the answer from a few sources — you either get cited or you don't.
Answer Engine Optimization
Structure, schema, entity
Pages that get extracted as direct answers win the SERP feature and the AI citation.
Founders
Meet the founders
Indexly is built by engineers who've shipped consumer-scale search and AI products — and got tired of watching brands lose visibility to a search landscape that no longer plays by the old rules.
Chetan Giridhar
Founder & CEO
Engineer-turned-founder building the visibility layer for the AI search era. Previously led product and engineering teams shipping consumer-scale software. Author and speaker on Python and applied AI.
Deepti Masurkar
Co-founder
Brings deep operating experience across product, growth and customer success. Obsesses over the details that make a platform feel inevitable — from onboarding to the way a single dashboard tile lands with a customer.
The founding team
A small team of engineers, SEOs and AI obsessives — shipping fast and obsessively close to customers.
We're deliberately small. Every person on the team writes code, talks to customers, or both. We ship features in days, not quarters — because the AI search landscape moves that fast and the brands we serve can't afford to wait.
If you care about the intersection of search, AI and applied engineering — and you want to build a category-defining product from the ground up — we'd love to hear from you.
3,000+
brands tracking visibility on Indexly
6
AI engines covered out of the box
20+
languages supported globally
We're hiring
Engineering, growth and customer success — full-time and remote-friendly. Drop us a line.
How we work
Three principles we hold tightly.
Customer-led, not roadmap-led
Every feature ships because a customer asked for it. We don't have a product committee — we have a Slack channel.
Software, not services
Workflows that used to be a consultant's deliverable become a versioned, observable feature on Indexly.
Ship daily, learn faster
Small batches, daily deploys. The AI search landscape moves weekly — we move faster than that.
Ready to turn search into your best-performing growth channel?
Join brands, marketing teams and agencies using Indexly to win on Google, Bing — and every AI engine that matters.