SpotlightMedia360
Marketing Agency · Multi-client SEO & AI Search Visibility
How SpotlightMedia360 scaled AI Search Visibility across their client portfolio
One agency, 4-5 client accounts, one playbook — AI Readiness Audits, AI Visibility Tracking, Content Generation and Custom Reports — delivering consistent Google traffic gains and a brand-new AI engine referral channel on every account.
- AI Readiness AuditDone · every account
- AI Visibility TrackingLive · every account
- Content GenerationShipping · every account
- Custom ReportsLive · every account
Google traffic
Consistently up
AI engine traffic
New & growing
At a glance
4-5
Client accounts
running Indexly across their portfolio
Consistent
Google traffic gains
across every client account
0 → live
AI engine traffic
new referral sessions on every client site
4-in-1
Playbook
AI Audit, Visibility Tracking, Content Generation, Custom Reports
The Challenge
Proving SEO and AI Search Visibility results across a whole client portfolio — not just one site.
SpotlightMedia360 manages SEO and content programs for 4-5 client accounts at once, each in a different niche. That's the hard part of running an agency: whatever process works has to work repeatably, across accounts, without a dedicated AI Search or technical SEO specialist babysitting every single one.
On top of the usual pressure to keep Google traffic moving for every client, buyers in every one of those niches were increasingly starting their research in ChatGPT, Perplexity and Google AI Overviews. The agency needed one system that could audit, track, produce content and report on AI Search Visibility — at the same pace it was already delivering SEO — across every account.
The Goal
One repeatable AI Search Visibility playbook the agency could run across every client account.
Audit each client site for AI readiness, track each client's highest-intent prompts against their real competitors, ship content built to be cited, and hand every client a custom report proving it — all from the same platform, so results on Google and AI engines became a standard part of every client engagement instead of a one-off project.
How Indexly helped
Four pillars, rolled out across every client account.
Step 1
AI Readiness Audit
For every client account, we started with an AI Readiness Audit — surfacing the structural and technical gaps keeping each site invisible to AI crawlers, regardless of how each client's niche or stack differed.
- Per-client audit of crawlability, schema and answer-format coverage
- llms.txt and llms-full.txt shipped with explicit allow rules for GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- A prioritized fix list the agency could execute without a specialist on every account
Step 2
AI Visibility Tracking
With the technical foundation in place, we set up AI Visibility Tracking on each client's highest-intent prompts — so the agency could show, not just tell, where each client stood against competitors on Google and every major AI engine.
- Industry-specific prompts tracked per client across ChatGPT, Perplexity, Gemini, Grok and AI Overviews
- Citation-gap analysis surfaced which competitor pages AI engines leaned on instead
- One unified view the agency could report from across the whole client portfolio
Step 3
Content Generation
Indexly's Content Agents turned each client's visibility gaps into a shipping content pipeline — GEO-optimized articles built to be cited, not just indexed, at a pace the agency couldn't hit manually across 4-5 accounts at once.
- GEO-optimized articles drafted, structured and shipped against each client's tracked prompts
- AEO patterns — Q&A blocks, definitions, entity coverage — baked into every page
- A repeatable production cadence the agency runs across every account on the same platform
Step 4
Custom Reports
To close the loop with every client, the agency uses Indexly's Custom Reports to package each account's Google and AI engine wins into a client-ready report — without building a single spreadsheet by hand.
- Branded, per-client reports combining Google Search Console data with AI engine citation and referral data
- Custom date ranges and metrics so each report matches what that specific client cares about
- Exportable and shareable — the agency's proof of ROI, delivered on a recurring cadence per account
Results delivered
One playbook. Every client account moving on Google — and now on AI engines too.
One playbook, every client account
The same four-step system — AI Audit, AI Visibility Tracking, Content Generation, Custom Reports — rolled out across 4-5 client accounts on Indexly, without hiring a specialist per account.
Consistent Google traffic gains
Every client running the playbook has seen consistent, compounding growth in Google organic traffic — not a one-off spike from a single campaign.
A brand-new AI traffic channel
Clients that had zero presence in AI engine answers are now showing up — and pulling in real referral sessions from ChatGPT, Perplexity and Google AI Overviews for the first time.
A story the agency can tell every client
Custom Reports turn unified SEO + AI Search Visibility data into a client-ready deliverable — one dashboard to prove ROI per account, the same evidence packaged and repeated across the whole portfolio.
“We needed one system that worked the same way across every client, not a custom project for each one. Indexly gave us that — every account is now growing on Google, and clients are seeing traffic from AI engines that simply wasn't there before.”
Run one AI Search Visibility playbook across your whole client portfolio
Audit every client site for AI readiness, track their prompts, ship content built to be cited, and hand clients a custom report that proves it — all from Indexly.
Want results like SpotlightMedia360's? See more case studies.