Scrunch AI pricing is designed for the new era of search, where brands are no longer competing for traditional rankings but for visibility inside AI-generated answers. It focuses on tracking how often and how accurately your brand appears across AI platforms, making it more relevant for AI search than conventional SEO tools.
Instead of fixed feature bundles, Scrunch AI uses a subscription model based on prompt tracking, platform coverage, and analytics depth. This means pricing scales with usage—starting from basic visibility monitoring for smaller teams to advanced, enterprise-level AI intelligence for large organizations and agencies. In this blog, we will also discuss Scrunch AI pricing plans, features, pros and cons, and whether it is worth it.
Read: Scrunch AI Review: Features, Pricing, Pros, and Cons
How Scrunch AI Pricing Works
Scrunch AI follows a subscription-based pricing model centered on AI visibility tracking instead of traditional feature-based plans. The pricing is mainly determined by the number of prompts tracked, the platforms included, and the depth of analytics required.
Each tier comes with set limits on prompt usage, users, workspaces, and tracking capabilities, which expand as you move to higher plans. Lower tiers focus on basic monitoring and visibility insights, while higher plans unlock broader coverage, advanced analytics, integrations, and more detailed reporting features.
Pricing generally starts around $250–$300 per month, providing access to core tracking features with limited usage. As you upgrade, plans scale to include higher limits, multi-brand management,
Scrunch AI Pricing Plans
Scrunch AI Pricing for Brands
Scrunch AI brand pricing is structured into two main tiers—Core and Enterprise—to support teams at different stages of AI visibility tracking, from initial testing to full-scale implementation.
Core Plan
The Core plan costs $250 per month and is designed for teams that want to establish baseline AI visibility and measure performance. It includes 125 unique prompts, 5 site audits per month, 1 brand workspace, and 5 user licenses, along with support for 4 AI models. This plan also provides access to core features such as prompt management, reporting dashboards, sentiment analysis, competitor benchmarking, AI search trend tracking, and citation-level insights. Additional capabilities include Looker Studio integration, query API access, and standard onboarding support, making it suitable for foundational AI visibility tracking.
Enterprise Plan
The Enterprise plan is custom-priced and built for organizations that require advanced scalability and deeper intelligence. It includes custom prompt limits, multiple brand workspaces, expanded audits, and flexible user access, along with support for 9 AI models. This tier also unlocks advanced capabilities like SSO (SAML/OIDC), API access, integrations, CLI access (coming soon), product observability, and dedicated account support, making it ideal for enterprise-level AI search operations.
Overall, Scrunch AI brand pricing is designed to evolve from basic visibility tracking in Core to fully scalable AI intelligence systems in Enterprise, depending on the depth of analysis required.
Scrunch AI Pricing for Agencies
Scrunch AI provides agency-focused pricing through two main tiers—Agency Core and Agency Enterprise—built to support multi-client AI visibility tracking and scalable reporting. The structure is designed around prompt usage, workspaces, audits, and collaboration tools, allowing agencies to grow their operations as client demand increases.
Agency Core Plan
The Agency Core plan is priced at $500 per month and is intended for agencies managing multiple client accounts. It includes 250 unique prompts, 5 site audits per client brand per month, 3 brand workspaces, and 3 pitch workspaces, along with unlimited user access for team collaboration. It also supports 4 AI models, including ChatGPT, Perplexity, Google AI Overviews, and Copilot.
This plan provides core capabilities such as reporting dashboards, prompt management, sentiment analysis, competitor tracking, AI trend insights, funnel analysis, and citation monitoring. Additional tools like Looker Studio integration, query API access, and onboarding support are also included, making it suitable for structured agency workflows.
Agency Enterprise Plan
The Agency Enterprise plan is fully custom-priced and built for large agencies that require advanced scalability and flexibility. It includes custom prompt limits, full site audits, expandable brand and pitch workspaces, and unlimited or tailored user access.
It also extends model support to 9 AI systems and adds enterprise features such as SSO (SAML/OIDC), dedicated account management, API access, advanced integrations, CLI access (coming soon), and executive-level reporting support. This plan is designed for agencies operating at scale with complex client needs and high-volume AI visibility management.
Overall, Scrunch AI agency pricing evolves from multi-client tracking and reporting in Core to full enterprise-grade AI search operations in Enterprise, depending on how deeply agencies want to scale their services.
Pros of Scrunch AI Pricing
- Broad AI engine coverage in higher-tier plans, including ChatGPT, Gemini, Claude, and Perplexity for extensive visibility tracking.
- Straightforward subscription pricing with fixed monthly plans, making cost planning more predictable.
- Detailed analytics with prompt-level insights, citation tracking, and competitor comparisons for deeper analysis.
- Strong value for agencies and enterprise teams that need actionable data for AI search performance.
Cons of Scrunch AI Pricing
- High entry cost (around $300+), which can be difficult for freelancers and small businesses to justify.
- No free trial available, requiring users to pay before evaluating the platform.
- Large price gaps between tiers, offering limited flexibility for mid-level users.
- Entry plan is basic, mainly focused on ChatGPT tracking with limited features.
- Several advanced capabilities, including deeper analytics and agent-related tools, come as paid add-ons, increasing overall expense.
Read: 10 Best Scrunch Alternatives in 2026 you must know
Is Scrunch AI Pricing Worth It?
Scrunch AI pricing is best suited for agencies, enterprises, and larger teams that need comprehensive AI search visibility tracking across multiple platforms. It provides strong value through extensive coverage, prompt-level insights, and competitor analysis, making it ideal for data-driven visibility strategies.
That said, the starting price is relatively high (around $300/month), which may not suit freelancers or small businesses. Higher tiers unlock more advanced capabilities, including deeper analytics, enhanced tracking, and enterprise features like multi-brand support and integrations, but at a higher cost.
The platform works best in larger-scale setups where teams actively use visibility data to support marketing and agency operations. For simpler needs or tighter budgets, it can feel more complex and expensive than necessary.
Overall, Scrunch AI pricing is worth it for advanced, large-scale AI visibility tracking, but may be overkill for users with basic or cost-sensitive requirements.
Conclusion
Scrunch AI pricing is best suited for agencies, enterprises, and larger teams that need advanced AI search visibility tracking at scale. It delivers strong value through deep analytics, prompt-level insights, and multi-platform coverage, but its high entry cost and lack of a free trial make it less suitable for freelancers or small businesses. Overall, it is a powerful solution for serious AI visibility tracking, but may feel expensive for basic or low-budget use cases.
FAQs
1. What is the starting price of Scrunch AI?
Scrunch AI pricing typically starts at around $250–$300 per month for entry-level plans, which include basic AI visibility tracking and limited prompt usage.
2. Does Scrunch AI offer a free trial?
No, Scrunch AI currently does not offer a free trial. Users need to subscribe to a paid plan to access the platform and its features.
3. What factors affect Scrunch AI pricing?
Scrunch AI pricing depends on several factors, including the number of prompts tracked, supported AI platforms, number of users, workspaces, and the level of analytics required.
4. Is Scrunch AI suitable for small businesses or freelancers?
Scrunch AI may not be ideal for freelancers or small businesses due to its high starting cost. It is better suited for agencies, enterprises, and teams that require advanced AI visibility tracking.
5. What is the difference between Scrunch AI plans for brands and agencies?
Brand plans are designed for in-house teams focusing on a single business, while agency plans support multi-client management, offering features like multi-brand tracking, centralized dashboards, and client reporting tools.