There is no shortage of SEO services in London.
The challenge isn't finding an agency. It's finding one that can prove its work is generating revenue, leads, market share, and now, visibility inside AI search engines such as ChatGPT, Google AI Overviews, Perplexity, and Claude.
Over the past year, the search landscape has changed dramatically. Traditional SEO metrics like rankings and traffic remain important, but they no longer tell the whole story. Businesses increasingly want answers to more meaningful questions:
- Are we generating qualified leads from organic search?
- Are AI engines mentioning our brand when prospects ask buying questions?
- Can we measure visibility beyond Google rankings?
- Is our agency reporting business outcomes or simply reporting activities?
The best digital marketing agency in London has specialised SEO. They combine technical SEO, content strategy, digital PR, entity optimisation, and Generative Engine Optimisation (GEO) to help brands appear wherever modern buyers search for information.
Top SEO Agencies in London
London has many SEO agencies that focus on areas like technical SEO, enterprise SEO, and local search. The agencies listed below help businesses improve their online visibility and increase organic traffic through search engines.
Directive Consulting
Directive Consulting based in Irvine is one of the best SEO agencies in London. The agency helps B2B and SaaS companies grow through SEO and digital marketing, combining technical SEO, content marketing, and paid media to turn organic traffic into qualified leads.
Contact: (949) 214-4024
Services offered
- Paid Media Management
- Conversion Rate Optimization (CRO)
- Performance Design
- Go-to-Market Strategy
- Revenue Operations
The agency offers a B2B Startup Marketing Package priced at $6,500 per month, designed to help growing businesses scale their digital marketing and SEO efforts.
Clients: Adobe, Amazon, and Calendly.
Reviews
Clients praise Directive Consulting for its clear communication, collaborative approach, and results-driven SEO and digital marketing campaigns that boost visibility and lead generation.
Some clients note that the agency could improve marketing automation and CRM integration, which would make its services even more comprehensive.
Impression Digital
With offices in London and Nottingham, Impression Digital is a leading SEO agency in London known for data-driven SEO and digital PR strategies. They help brands improve search visibility and online performance using SEO, content marketing, and paid media campaigns to boost traffic and conversions.
Contact: +44 115 824 2212
Services offered
- Digital PR & content campaigns
- Paid media strategy for brand visibility
- Data-driven SEO optimization
- Media solutions for brand awareness
The agency offers hourly SEO consulting at $200–$300 per hour.
Clients: Clarins, Cancer Research UK, and Topps Tiles.
Reviews
Clients appreciate Impression Digital’s strategic, data-driven approach and clear communication, highlighting their proactive support in improving SEO, PPC, and overall digital results.
However, some note that the higher costs and detailed reporting can be challenging for smaller businesses or those less familiar with technical metrics.
Found
Based in London, Found combines SEO with performance marketing and data analysis to help businesses improve online visibility and drive revenue growth. Their integrated approach links organic search efforts with broader digital campaigns, providing measurable results.
Services offered
- Search Engine Optimisation
- PPC
- Paid Social Management
- Digital PR
- Content Marketing
- Strategy Management
- Data Analytics
- Creatives Creation
The agency offers custom pricing tailored to each campaign’s requirements and scope.
Clients: Edyn, Conduent, and Puma.
Reviews
Clients frequently highlight the team’s professionalism, transparency, and helpfulness, noting that they effectively boost SEO performance, website traffic, and lead generation while clearly explaining their work.
Since most reviews are positive, there are few complaints, which makes it harder to identify potential areas for improvement.
ClickSlice
ClickSlice is a London-based SEO agency that focuses on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). They help local businesses, service providers, and online retailers improve visibility across traditional search engines, Google Maps, and AI-powered platforms like ChatGPT, Gemini, and Bing AI.
Contact: 020 3287 3638
Services offered
- GEO & AEO optimization for AI and generative search results
- Local SEO including Google Business Profile management
- Technical SEO audits and website performance optimization
- Content marketing and link building
- Google Ads management
- Paid media campaigns integrated with search efforts
The agency offers custom prices based on the size and scope of the business.
ClickSlice provides personalized SEO packages based on client needs.
Clients: Furl, Knit in a Box, and Queens Berry.
Reviews
Clients praise ClickSlice for its SEO expertise, transparency, and clear communication. Many report faster keyword ranking improvements, increased traffic, and lead generation, particularly through technical SEO and GEO/AEO strategies.
While results take time, the agency is seen as a reliable, results-driven partner for boosting online visibility.
Bird Marketing Agency
Bird Marketing is a London-based digital marketing agency recognized for blending creativity with data-driven strategies. Since 2012, they’ve helped businesses enhance online visibility, drive organic traffic, and increase conversions across multiple channels.
Contact: +44 208 338 1206
Services Offered:
- SEO and search marketing
- Content marketing and copywriting
- Website design and development
- Social media management
- Email marketing and automation
- Analytics and reporting
- Paid advertising campaigns (PPC, retargeting)
- Local and international SEO
- Technical SEO and site audits
Bird Marketing offers flexible monthly SEO retainers to suit different business needs. Small businesses can start with plans around £1,000 per month, while medium and larger campaigns range from £2,000 to £4,000 per month. For enterprise or international SEO projects, pricing typically starts at £10,000+ per month, depending on the scope and complexity of the services.
Clients: Supermicro, Huawei, and Aramex
Reviews
Clients commend Bird Marketing Agency professionalism, clear communication, and ability to deliver measurable results in search rankings, traffic, and leads. Many also note the team’s collaborative approach, making them feel like an extension of the client’s own business.
Brave Bison
Brave Bison is a London-based digital marketing agency specializing in SEO, content marketing, and digital PR. This is one of the best seo agencies in London that works with brands across multiple industries to build long-term search visibility and digital authority.
Contact: 020 7253 7000
Services offered
- Technical SEO
- Site Migration
- Content Strategy
- Digital PR
- Conversion Rate Optimisation
The agency offers custom monthly SEO retainers based on the scope and complexity of each campaign.
Clients: Aviva, Icelandair, and Specsavers.
Reviews
Clients praise Brave Bison for its integrated approach, combining creative, media, and technology solutions to manage complex, multi-channel campaigns effectively. However, some note that because of the broad range of services offered, projects require careful alignment on strategy and expectations from the start.
iProspect
iProspect is a London based global performance marketing agency that delivers integrated digital marketing strategies. As part of the Dentsu network, iProspect works with many international brands and large organizations.
Contact: +44 20 7492 2800
Services offered
- Enterprise-level SEO strategy
- Paid search & social advertising
- Content marketing & affiliate marketing
- Data analytics for performance optimization
The agency offers enterprise-level SEO pricing tailored for large organizations, providing comprehensive strategies to improve search rankings, organic traffic, and online visibility.
Clients: Hilton, Microsoft, and General Motors.
Reviews
iProspect is praised for its professional culture, strong team collaboration, and performance-oriented marketing strategies, delivering measurable results in SEO, paid media, and analytics.
However, some reviewers mention that heavy workloads and rigid internal processes can occasionally affect project flexibility and turnaround times.
The SEO Works
The SEO Works is an award-winning digital marketing agency that helps businesses improve their search engine rankings and generate more online leads. It is located in Sheffield and Leeds, United Kingdom.
Contact: 0800 292 2410
Services offered
- SEO strategy and optimization
- Digital PR
- Content marketing
- Design & Development
- PPC advertising
The agency offers several monthly SEO retainer plans based on campaign needs. The Springboard plan (£1,500–£3,000/month) is suitable for businesses starting with SEO or working with a modest budget.
The Growth plan (£3,000–£4,500/month) focuses on expanding search visibility and increasing organic traffic. The Growth+ plan (£4,500–£6,000/month) includes additional services like digital PR and link building to improve search rankings.
For larger organizations, the Enterprise plan starts from £6,000+ per month and supports complex SEO campaigns.
Clients: NHS, University of Sheffield, and Decathlon.
Reviews
Clients praise The SEO Works for its expert SEO knowledge, measurable results, and effective campaign execution, often noting improvements in keyword rankings and organic traffic.
The team is also recognized as professional, communicative, and responsive, providing tailored strategies and clear reporting. Some reviewers mention minor issues with project management and occasional delays in communication, but overall client satisfaction remains high.
Croud
Croud is a global digital marketing agency that combines technology with a network of digital marketing specialists to deliver scalable campaigns. This is one of the best seo agencies in London, located at The Bard Building, 20 Curtain Rd.
Contact: +44 20 8017 7723
Services offered
- Technical SEO optimization
- Digital PR campaigns
- Content marketing at scale
- Branding strategy across regions
Pricing plans typically start from £10,000+, depending on the scale of the SEO campaign, the complexity of the website, and the range of digital marketing services required.
Clients: Coach, Ford, and MongoDB
Reviews
Clients appreciate Croud for its scalable digital marketing solutions, global reach, and data-driven campaigns, particularly in SEO, paid media, and content marketing. The agency is recognized for professionalism and delivering measurable results for large enterprises.
Some reviewers note that coordination across its global network can occasionally be challenging, which may affect project timelines.
The Good Marketer
The Good Marketer is a London-based agency that focuses on helping startups and small businesses improve their online visibility. This agency is located in 20-30 Whitechapel Road, London, E1 1EW, UK.
Contact: + 0203 576 2150
Services offered
- SEO services tailored for small budgets
- Paid media campaigns
- Content marketing & digital strategy
- Data analytics for campaign insights
The agency offers several pricing plans to suit different business needs.
The Starter plan begins at £845 per month + VAT, while the Advanced plan costs £1,625 per month + VAT. For businesses requiring more comprehensive SEO strategies, the Elite plan is priced at £2,600 per month + VAT, and the Ultimate plan starts at £4,225 per month + VAT.
Clients: Amazon, Vans, and IWG.
Reviews
Clients commend The Good Marketer for being transparent, approachable, and cost-effective, especially for small businesses and startups seeking SEO and digital marketing support.
Reviewers highlight personalized service and responsiveness, though a few note that the range of services is smaller compared with larger agencies, which may limit support for very complex campaigns.
How to Choose the Right SEO Agency
Identifying the right partner among the top SEO agencies in London requires more than just a quick Google search; it’s about aligning their specific expertise with your unique business objectives. Use these four strategic pillars to guide your selection:
1. Align Your Budget with UK SEO Pricing Plans
SEO is a long-term investment that must remain sustainable for your cash flow. In the UK, SEO pricing plans vary significantly, ranging from project-based fees to ongoing monthly retainers.
- For Small Businesses: Focus on affordable SEO services for small businesses that offer transparent, fixed-fee structures to prevent "scope creep" and unexpected costs.
- The Reality Check: While searching for affordable London SEO agenices, be wary of rates that seem suspiciously low. Quality optimization is labor-intensive; if a quote is far below the standard hourly rate for SEO in the UK (typically £50–£150+), the agency may be cutting corners.
2. Match Agency Scale to Your Business Size
The SEO strategy for a neighborhood boutique is worlds apart from a multinational corporation.
- Enterprise SEO Services: If you manage a site with thousands of pages, you need a partner that understands complex site architecture and global scaling.
- Local SEO Services London: If your customers are concentrated in specific boroughs, prioritize an SEO agency in London that specializes in Google Business Profile optimization and local citation building.
3. Evaluate Specialized Technical Services
Avoid "one-size-fits-all" packages. Instead, audit your current digital presence to identify where you are lagging:
- Technical SEO Services: If your site suffers from slow load times or indexing errors, you need a technically-heavy firm.
- Content & PR: If your technical foundation is solid but you lack authority, look for agencies that excel in digital PR and high-quality content creation to earn valuable backlinks.
4. Vet Their Proven Experience
A top SEO agency in London should be able to demonstrate its value without hiding behind industry jargon.
- Industry Case Studies: Request examples from your specific niche. An agency that dominates E-commerce might face a steep learning curve if your business is in B2B FinTech.
- The Transparency Test: During your consultation, ask: "Who are the best SEO agencies in the UK besides yourselves?" An honest agency knows its competitors and is confident in its own unique niche.
- The "Secret Sauce" Warning: If an agency promises "instant #1 rankings," walk away. Authentic SEO is a marathon, not a sprint.
Conclusion
Finding the right SEO agencies in London doesn’t have to be overwhelming. These top SEO agencies in London provide strong technical SEO services, transparent pricing plans, and measurable results that help businesses boost online visibility and organic traffic.
By focusing on experience, client results, and specific SEO expertise, you can confidently choose a SEO agency in London that aligns with your business goals and budget.
From cost-effective options for small businesses to advanced enterprise SEO services, these agencies, including Directive Consulting, iProspect, Croud, and Indexly, help companies maximize their search performance and achieve long-term growth.
FAQs
1. Which are the best SEO agencies in London?
The best SEO agencies in London combine technical expertise, proven results, and strong client relationships. Agencies such as Directive Consulting, iProspect, and are highly recommended for their performance-focused strategies and measurable outcomes.
2. How do I know which SEO agency in London is right for my business?
Choose an agency based on your business size, goals, and needs. Consider their experience with enterprise or local SEO, technical capabilities, client portfolio, and transparency in pricing and reporting.
3. What services do SEO agencies in London typically provide?
Most agencies offer a mix of technical SEO, content marketing, link building, digital PR, local SEO, and performance tracking to help improve search visibility and organic traffic.
4. Are there affordable SEO services for small businesses in London?
Yes. Agencies like The Good Marketer specialize in cost-effective solutions for small businesses, offering clear pricing plans and campaigns tailored to fit smaller budgets.
5. How long does it take to see results from SEO campaigns?
SEO is a long-term strategy. Most agencies suggest it takes 3–6 months to see significant improvements in rankings, traffic, and overall ROI.