Essential Shopify Website Indexing Tools to Boost Your E-commerce Store Visibility

Introduction

In the hyper-competitive world of e-commerce, having a beautifully designed Shopify store is only half the battle. If your products and pages aren’t indexed by search engines like Google, they’re essentially invisible to your potential customers. This is where website indexing tools come in—they ensure that your content is discoverable and searchable, improving your organic traffic and revenue.

Why Indexing Matters for Shopify Stores

Before diving into the tools, let’s quickly understand why indexing is crucial:

• Search engine visibility: Only indexed pages appear in search results.
• Faster product discovery: Newly added or updated products show up quicker on Google.
• SEO health monitoring: Detect and fix crawl/index issues that hinder traffic.
• Revenue impact: More indexed pages = more potential search traffic = more sales.

Top Indexing Tools for Google

3.1 Google Search Console

Best for: Monitoring your store’s indexing status on Google.

Google Search Console (GSC) is a must-have for any e-commerce site. It lets you:

• Check which Shopify pages are indexed
• Identify crawl issues and indexing errors
• Submit individual URLs for indexing
• Monitor performance in Google Search (clicks, impressions, CTR)

Pro Tip: Regularly inspect new product pages and collections using the “URL Inspection Tool” to ensure they’re indexed properly.

🔗 https://search.google.com/search-console

3.2 Indexly – Google Index Checker & Auto Indexing

Best for: Instant index checking and automated indexing at scale.

Indexly is built specifically for fast-paced websites like Shopify stores. It offers:

Indexly Advantages for Shopify E-commerce Stores

1. Faster Product Indexing:
   Automatically and instantly index new or updated product pages in Google, reducing waiting time from days to minutes.
2. Higher Visibility for Collections & Blogs:
   Ensures important pages like collections, categories, and blog content are consistently indexed, improving SEO performance site-wide.
3. URL Deindexing for Out-of-Stock Items:
   Clean up your search presence by removing outdated or out-of-stock product pages from Google's index.
4. Bulk Indexing at Scale:
   Manage indexing for thousands of URLs efficiently, ideal for stores with large product catalogs.
5. Performance Tracking & Alerts:
   Monitor indexed pages, detect drops, and get alerts on "crawled – currently not indexed" issues before they impact traffic.
6. Keyword Monitoring for SEO Impact:
   Track keyword positions for key products and measure how indexing affects rankings.
7. No Code Required – Shopify Friendly:
   Works seamlessly with Shopify stores, with easy onboarding and integration without needing developer support.

Google Index Checker

Check whether your website pages are indexed in Google.

Indexlyindexly

3.3 Screaming Frog SEO Spider

Best for: Advanced crawling and SEO audits.

While not Shopify-specific, Screaming Frog is a powerful desktop crawler used by SEO pros. It lets you:

• Audit all your URLs for crawlability
• Identify duplicate content and canonical tag issues
• Find “noindex” or orphaned pages
• Export URLs that are missing from the sitemap

How to use with Shopify: Crawl your store and cross-check against your sitemap to ensure all index-worthy pages are discoverable.

🔗 https://www.screamingfrog.co.uk/seo-spider/

3.4 Ahrefs / SEMrush Site Audit Tools

Best for: High-level indexing and crawlability analysis.

These enterprise SEO tools can crawl your Shopify site, flag crawl errors, and show:

• Non-indexed pages
• Broken links
• Crawl budget waste
• Technical SEO issues affecting indexing

While they’re not instant tools like Indexly or GSC, they give you deep insights into the overall health of your site structure.

🔗 https://ahrefs.com/site-audit
🔗 https://www.semrush.com/siteaudit/

3.5 Bing Webmaster Tools

Best for: Indexing on Bing and Microsoft Start Shopping.

Bing is often overlooked, but it powers search on platforms like Yahoo and DuckDuckGo—and even Microsoft's shopping integration. If your Shopify store isn’t indexed on Bing, you’re missing out on potential traffic.

Features include:

• URL submission tool
• Crawl stats and error reports
• Backlink tracking and keyword data

🔗 https://www.bing.com/webmasters

3.6 Shopify Sitemap App (or Manual Setup)

Best for: Ensuring all index-worthy pages are in your sitemap.

Your Shopify sitemap is auto-generated at yourstore.com/sitemap.xml, but it often excludes:

• Hidden collections
• Out-of-stock products
• Custom landing pages

You can use Shopify apps like XML Sitemap & NoIndex Manager to customise which pages go into the sitemap, boosting your indexing effectiveness.

Tips for Optimising Shopify Store Indexing

• Create a clear and concise sitemap that lists all your important pages.
• Regularly update your content to keep it fresh and relevant.
• Optimise product titles and descriptions with targeted keywords.
• Use ALT tags effectively for images to improve visibility.
• Implement recommended SEO practices outlined in Google’s guidelines.

Conclusion

Getting your Shopify store indexed is the foundation of any successful SEO strategy. Investing in the right Shopify website indexing tools can have a significant impact on your e-commerce success. By understanding how indexing works and utilising tools like Indexly, you can gain automation and insights that can dramatically speed up your store’s visibility across search engines.

👉 If you haven’t already, start by checking your key URLs with the free Google Index Checker by Indexly and monitor which pages are (and aren't) making it into Google’s search results.

Indexing = Visibility. Visibility = Sales. Don’t leave your store in the dark.

FAQs

1. What is website indexing in Shopify?

Website indexing is the process of search engines crawling and storing your Shopify site's web pages, allowing them to appear in search results when relevant keywords are searched.

2. Why is indexing important for an e-commerce store?

Indexing is crucial for e-commerce stores as it facilitates visibility in search results, leading to increased traffic and potential sales.

3. How can I check if my Shopify store is indexed?

You can check if your Shopify store is indexed by using Google Search Console or by performing a site search on Google with the query "site:yourshopifystore.com".

4. What are some common indexing issues?

Common indexing issues include duplicate content, broken links, blocked robots.txt, and poorly structured sitemaps.

5. How often should I audit my site's indexing performance?

Regular audits, at least quarterly, are advisable to identify and rectify any issues that may affect your site's indexing and performance.

6. Do SEO tools make a difference in indexing?

Yes, SEO tools provide valuable insights, suggestions, and analytics regarding your website's performance, enabling you to make data-driven decisions for better indexing.